Mura Masa

Mura Masa

Client:
MYP Magazine

Text & creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

For MYP Magazine, we portrayed British producer and musician Mura Masa a.k.a. Alex Crossan.

The 23-year-old won a Grammy, was shortlisted for an Ivor Novello, appeared on Forbes’ 30 Under 30, and sold more than half a million units of his debut album. If none of these accomplishments ring a bell, then at the very least you know who we’re talking about once you hear the remarkable song “Lovesick” feat. A$AP Rocky.

On a cozy Sunday afternoon, we met Alex for an interview and photoshoot in the almost deserted Berlin headquarters of Universal Music Germany.

Mura Masa

Client:
MYP Magazine

Text & creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

For MYP Magazine, we portrayed British producer and musician Mura Masa a.k.a. Alex Crossan.

The 23-year-old won a Grammy, was shortlisted for an Ivor Novello, appeared on Forbes’ 30 Under 30, and sold more than half a million units of his debut album. If none of these accomplishments ring a bell, then at the very least you know who we’re talking about once you hear the remarkable song “Lovesick” feat. A$AP Rocky.

On a cozy Sunday afternoon, we met Alex for an interview and photoshoot in the almost deserted Berlin headquarters of Universal Music Germany.


Simplify complexity

Simplify complexity

Client:
Nordemann

Creative direction:
Jonas Meyer

Art direction:
Tavy Hornbrook

Photography & post-production:
Maximilian König

For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.

Simplify complexity

Client:
Nordemann

Creative direction:
Jonas Meyer

Art direction:
Tavy Hornbrook

Photography & post-production:
Maximilian König

For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.

Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.

www.nordemann.de

Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.

www.nordemann.de


Maximilian Mundt

Maximilian Mundt

Client:
MYP Magazine

Creative direction & editing:
Jonas Meyer

Photography & post-production:
Maximilian König

For MYP Magazine, we portrayed German actor Maximilian Mundt who plays main character Moritz in Netflix’s youth series “How To Sell Drugs Online (Fast)”.

To escape from the summer heat, we chose a secluded lake in Brandenburg as location for our photo shoot.

Maximilian Mundt

Client:
MYP Magazine

Creative direction & editing:
Jonas Meyer

Photography & post-production:
Maximilian König

For MYP Magazine, we portrayed German actor Maximilian Mundt who plays main character Moritz in Netflix’s youth series “How To Sell Drugs Online (Fast)”.

To escape from the summer heat, we chose a secluded lake in Brandenburg as location for our photo shoot.


Louis Hofmann

Louis Hofmann

Client:
MYP Magazine

Creative direction & editing:
Jonas Meyer

Photography & post-production:
Steven Lüdtke

For MYP Magazine, we portrayed award-winning German actor Louis Hofmann who plays main character Jonas Kahnwald in Netflix’s blockbuster series “Dark”.

We chose a former overhead hopper as location and spent an entire afternoon there shooting with Louis. The martial World War II bunker is situated in the Berlin Volkspark Humboldthain, a park that was created in 19th century to commemorate Alexander Humboldt and as a dedication to the beauty of nature. Today it’s a paradise for climbers and sports enthusiasts. How times can change…

Louis Hofmann

Client:
MYP Magazine

Creative direction & editing:
Jonas Meyer

Photography & post-production:
Steven Lüdtke

For MYP Magazine, we portrayed award-winning German actor Louis Hofmann who plays main character Jonas Kahnwald in Netflix’s blockbuster series “Dark”.

We chose a former overhead hopper as location and spent an entire afternoon there shooting with Louis. The martial World War II bunker is situated in the Berlin Volkspark Humboldthain, a park that was created in 19th century to commemorate Alexander Humboldt and as a dedication to the beauty of nature. Today it’s a paradise for climbers and sports enthusiasts. How times can change…


Modern Agriculture

Modern Agriculture

Client:
Forum Moderne Landwirtschaft

Agency:
Kleinundpläcking

Creative direction:
Jonas Meyer

Photography & post-production:
Steven Lüdtke

After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).

In the first, step we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.

Modern Agriculture

Client:
Forum Moderne Landwirtschaft

Agency:
Kleinundpläcking

Creative direction:
Jonas Meyer

Photography & post-production:
Steven Lüdtke

After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).

In the first step, we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.

In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.

In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.

In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.

In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.

Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.

www.moderne-landwirtschaft.de

Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.

www.moderne-landwirtschaft.de

Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.

Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.

Visiting Horsch company, a manufacturer of blood-red agricultural machinery:

Visiting Horsch company, a manufacturer of blood-red agricultural machinery:

Exploring one of Germany’s most modern supermarkets—guided by its founder himself:

Exploring one of Germany’s most modern supermarkets—guided by its founder himself:

Meeting a plant and seeding expert at KWS SAAT AG:

Meeting a plant and seeding expert at KWS SAAT AG:


The Kooks

The Kooks x Gibson

Client:
MYP Magazine

Creative direction & editing:
Jonas Meyer

Photography & post-production:
Steven Lüdtke

For MYP Magazine, we portrayed Luke Pritchard, frontman of The Kooks, at the Gibson Guitar Showroom in Berlin-Mitte—a few weeks before the release of the band’s new record, “Let’s Go Sunshine.”

In our interview, Luke discussed the importance of bringing some light and positivity into the world. And he explained how the band managed to revive his late father’s voice on the new record. Luke’s father had passed away when he was a young boy, and after the interview, he told us that his dad once had a Gibson guitar at home as well.

The Kooks x Gibson

Client:
MYP Magazine

Creative direction & editing:
Jonas Meyer

Photography & post-production:
Steven Lüdtke

For MYP Magazine, we portrayed Luke Pritchard, frontman of The Kooks, at the Gibson Guitar Showroom in Berlin-Mitte—a few weeks before the release of the band’s new record, “Let’s Go Sunshine.”

In our interview, Luke discussed the importance of bringing some light and positivity into the world. And he explained how the band managed to revive his late father’s voice on the new record. Luke’s father had passed away when he was a young boy, and after the interview, he told us that his dad once had a Gibson guitar at home as well.


L'Officiel Hommes x Louis Vuitton

L’Officiel Hommes x Louis Vuitton

Client:
L’Officiel Hommes Germany

Agency:
mar10

Concept & photography:
Robin Kater

Mood film:
Steven Lüdtke

For the Louis Vuitton feature in the German L’Officiel Hommes magazine, Robin Kater created a collage-like visual concept combining indoor and outdoor settings. While Robin was at the helm of concept creation and editorial shoot with Kult Models’ Julius Gebhardt, Steven Ludtke produced a referring mood film with Yvonne Schippke as stylist and Victoria Reuter for hair and make up.

L'Officiel Hommes x Louis Vuitton

Client:
L’Officiel Hommes Germany

Agency:
mar10

Concept & photography:
Robin Kater

Mood film:
Steven Lüdtke

For the Louis Vuitton feature in the German L’Officiel Hommes magazine, Robin Kater created a collage-like visual concept combining indoor and outdoor settings. While Robin was at the helm of concept creation and editorial shoot with Kult Models’ Julius Gebhardt, Steven Ludtke produced a referring mood film with Yvonne Schippke as stylist and Victoria Reuter for hair and make up.


Fynn Kliemann

Fynn Kliemann

Client:
MYP Magazine

Creative direction:
Jonas Meyer

Editing:
Katharina Weiß

Photography & post-production:
Steven Lüdtke

For MYP Magazine, we portrayed German YouTube star, musician, and all-rounder Fynn Kliemann at his legendary Kliemannsland, adventure playground and center of his life and work.

Fynn Kliemann

Client:
MYP Magazine

Creative direction:
Jonas Meyer

Editing:
Katharina Weiß

Photography & post-production:
Steven Lüdtke

For MYP Magazine, we portrayed German YouTube star, musician, and all-rounder Fynn Kliemann at his legendary Kliemannsland, adventure playground and center of his life and work.


Jannis Niewöhner

Jannis Niewöhner

Client:
MYP Magazine

Creative direction:
Jonas Meyer

Editing:
Katharina Weiß

Photography & post-production:
Steven Lüdtke

For MYP Magazine, we portrayed award-winning German actor Jannis Niewöhner, star of Amazon Prime’s blockbuster series “Beat.”

Jannis Niewöhner

Client:
MYP Magazine

Creative direction:
Jonas Meyer

Editing:
Katharina Weiß

Photography & post-production:
Steven Lüdtke

 

For MYP Magazine, we portrayed award-winning German actor Jannis Niewöhner, star of Amazon Prime’s blockbuster series “Beat.”


CIVIS mit Sonde

CIVIS mit Sonde

Client:
RCDS Germany

Brand positioning & creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

Illustrations:
Bitteschön.tv

For the 60th anniversary of the political debate magazine CIVIS mit Sonde, we were commissioned with a comprehensive strategic and visual rebranding. We developed a differentiating brand positioning, created a modern editorial design inspired by some heritage graphic elements, and established an all-new brand imagery.

For more than five years now, the CIVIS mit Sonde guys have been entrusting us with the ongoing creative direction, photo production, layout, and prepress for the magazine, which is published three times a year. Also on board from the beginning: amazing illustrator Roland Brückner with his Bitteschön.tv team.

CIVIS mit Sonde

Client:
RCDS Germany

Brand positioning & creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

Illustrations:
Bitteschön.tv

For the 60th anniversary of the political debate magazine CIVIS mit Sonde, we were commissioned with a comprehensive strategic and visual rebranding. We developed a differentiating brand positioning, created a modern editorial design inspired by some heritage graphic elements, and established an all-new brand imagery.

For more than five years now, the CIVIS mit Sonde guys have been entrusting us with the ongoing creative direction, photo production, layout, and prepress for the magazine, which is published three times a year. Also on board from the beginning: amazing illustrator Roland Brückner with his Bitteschön.tv team.