Here lives Berlin

Here lives Berlin

Client:
GESOBAU AG

Concept & direction:
Jonas Meyer

DOP:
Valquire Veljkovic

Drone, editing & grading:
Steven Lüdtke

In the fall of 2021, East Berlin photographer Sven Marquardt was asked to shoot an extensive portrait series for the state-owned housing company GESOBAU AG. The aim of this production was to make the diversity and authenticity of Berlin’s tenants visible and thus to lay the photographic foundation for the 2022 image campaign. Title: „Hier wohnt Berlin“ („Here lives Berlin“).

Here lives Berlin

Client:
GESOBAU AG

Concept & direction:
Jonas Meyer

DOP:
Valquire Veljkovic

Drone, editing & grading:
Steven Lüdtke

In the fall of 2021, East Berlin photographer Sven Marquardt was asked to shoot an extensive portrait series for the state-owned housing company GESOBAU AG. The aim of this production was to make the diversity and authenticity of Berlin’s tenants visible and thus to lay the photographic foundation for the 2022 image campaign. Title: „Hier wohnt Berlin“ („Here lives Berlin“).

Together with DOP Valquire Veljkovic, my task was to accompany the photo production cinematically and to create a concise teaser for the launch of the campaign in June 2022.

Enriched by some spectacular drone shots of Steven Lüdtke, this resulted in an 80-second video (115 seconds for the version with longer credits), which not only takes a look behind the scenes of the photo production. It also, like Marquardt’s photographs, gives a first impression of the diversity of Berlin’s tenants.

Together with DOP Valquire Veljkovic, my task was to accompany the photo production cinematically and to create a concise teaser for the launch of the campaign in June 2022.

Enriched by some spectacular drone shots of Steven Lüdtke, this resulted in an 80-second video (115 seconds for the version with longer credits), which not only takes a look behind the scenes of the photo production. It also, like Marquardt’s photographs, gives a first impression of the diversity of Berlin’s tenants.

Credits:

Concept & direction: Jonas Meyer

DOP: Valquire Veljkovic
Drone, editing & grading: Steven Lüdtke
Production assistant: Juliusz Gastev

Photography: Sven Marquardt
Photography assistant: Jan Behrendt

Hair & make-up: Saskia Krause
Styling: Klaus Stockhausen
Styling assistant: Maxie Elizabeth

Producer: Hardy Paetke

Credits:

Concept & direction: Jonas Meyer

DOP: Valquire Veljkovic
Drone, editing & grading: Steven Lüdtke
Production assistant: Juliusz Gastev

Photography: Sven Marquardt
Photography assistant: Jan Behrendt

Hair & make-up: Saskia Krause
Styling: Klaus Stockhausen
Styling assistant: Maxie Elizabeth

Producer: Hardy Paetke


A Place of Infinite Facets

A Place of Infinite Facets

Client:
Campus Berlin-Buch

Director:
Jonas Meyer

DOP:
Steven Lüdtke

Speaker:
Caroline Tyka

In 2021, I had the pleasure to write and direct an all-new image film for Campus Berlin-Buch, titled „A Place of Infinite Facets.“ The campus in the northeast of Berlin is one of the largest biotech parks in Germany, offering founders and companies around 31,000 square meters of state-of-the-art laboratory and office spaces.

A Place of Infinite Facets

Client:
Campus Berlin-Buch

Director:
Jonas Meyer

DOP:
Steven Lüdtke

Speaker:
Caroline Tyka

In 2021, I had the pleasure to write and direct an all-new image film for Campus Berlin-Buch, titled „A Place of Infinite Facets.“ The campus in the northeast of Berlin is one of the largest biotech parks in Germany, offering founders and companies around 31,000 square meters of state-of-the-art laboratory and office spaces.

The task of DOP Steven Lüdtke and me was to create a film that underlines the multifaced nature of this stunning place and encourages scientists and founders from all over the world to move to Berlin, settle in this remarkable environment, and shape the future of medicine.

The task of DOP Steven Lüdtke and me was to create a film that underlines the multifaced nature of this stunning place and encourages scientists and founders from all over the world to move to Berlin, settle in this remarkable environment, and shape the future of medicine.

Main credits:

Director: Jonas Meyer
DOP: Steven Lüdtke

1st AC & production assistant: Felix M. Weber

Speaker: Caroline Tyka
Text: Jonas Meyer

Editing & color grading: Steven Lüdtke
Sound recording & mixing: Leonard Biwer

Concept & script: Jonas Meyer

Production: MYP Media

Main credits:

Director: Jonas Meyer
DOP: Steven Lüdtke

1st AC & production assistant: Felix M. Weber

Speaker: Caroline Tyka
Text: Jonas Meyer

Editing & color grading: Steven Lüdtke
Sound recording & mixing: Leonard Biwer

Concept & script: Jonas Meyer

Production: MYP Media


Josef Hader

Josef Hader

Client:
MYP Magazine

Interview & text:
Jonas Meyer

Photography:
Maximilian König

»Old white men often don’t have happy endings«

For our MYP Magazine, photographer Maximilian König and I had the pleasure of meeting Austrian cabaret artist, actor and director Josef Hader for an in-depth interview and portrait shoot in January 2021.

Hader, who had performed the night before at Berlin’s Babylon cinema with his new stage program „Hader On Ice,“ explained to us in the interview why gray gentlemen annoy him, what Jörg Haider has to do posthumously in the teleshop, and why Europe is a construct to which one cannot have a purely enthusiastic relationship.

Josef Hader

Client:
MYP Magazine

Interview & text:
Jonas Meyer

Photography:
Maximilian König

»Old white men often don’t have happy endings«

For our MYP Magazine, photographer Maximilian König and I had the pleasure of meeting Austrian cabaret artist, actor and director Josef Hader for an in-depth interview and portrait shoot in January 2021.

Hader, who had performed the night before at Berlin’s Babylon cinema with his new stage program „Hader On Ice,“ explained to us in the interview why gray gentlemen annoy him, what Jörg Haider has to do posthumously in the teleshop, and why Europe is a construct to which one cannot have a purely enthusiastic relationship.


Three Wheels, One Summer

Three Wheels, One Summer

Client:
Giganten Film Produktions GmbH

Creative direction & text:
Jonas Meyer

Photography & retouching:
Maximilian König

Producer:
Gerrit Klein

In the summer of 2021, I was commissioned by the Ludwigsburg-based production company Giganten Film with the press support for the TV film “Three Wheels, One Summer” (German title “Sommer auf drei Rädern”), a co-production with SWR, ORF and ARTE.

“Three Wheels, One Summer” is an entertaining coming-of-age comedy in which three extremely different characters embark on an adventurous road trip through the Swabian province. One almost said the word fast, but they are on the road in a Piaggio Ape. The small vehicle has only 11 horsepower—and can reach a top speed of 45 km/h.

Three Wheels, One Summer

Client:
Giganten Film Produktions GmbH

Creative direction:
Jonas Meyer

Photography & retouching:
Maximilian König

Producer:
Gerrit Klein

In the summer of 2021, I was commissioned by the Ludwigsburg-based production company Giganten Film with the press support for the TV film “Three Wheels, One Summer” (German title “Sommer auf drei Rädern”), a co-production with SWR, ORF and ARTE.

“Three Wheels, One Summer” is an entertaining coming-of-age comedy in which three extremely different characters embark on an adventurous road trip through the Swabian province. One almost said the word fast, but they are on the road in a Piaggio Ape. The small vehicle has only 11 horsepower—and can reach a top speed of 45 km/h.

In the first step, photographer Maximilian König and I developed the concept for a catchy key visual, which should sum up the character of the film and be suitable for various media applications: from the official film poster to use in social networks and integration in the media libraries of the co-producing TV stations.

In the second step, Maximilian realized the created idea and photographed the key visual at the end of July 2021 when cast and crew were filming in the Stuttgart area. Thanks to the support of producer Gerrit Klein, he was able to set up his own photo set right next to the film set, where he staged the Ape as well as the three main characters Flake, Kim, and Philipp. In this context, Maximilian also shot various character portraits for the broadcasters‘ media libraries.

In the first step, photographer Maximilian König and I developed the concept for a catchy key visual, which should sum up the character of the film and be suitable for various media applications: from the official film poster to use in social networks and integration in the media libraries of the co-producing TV stations.

In the second step, Maximilian realized the created idea and photographed the key visual at the end of July 2021 when cast and crew were filming in the Stuttgart area. Thanks to the support of producer Gerrit Klein, he was able to set up his own photo set right next to the film set, where he staged the Ape as well as the three main characters Flake, Kim, and Philipp. In this context, Maximilian also shot various character portraits for the broadcasters‘ media libraries.

In the third step, I created the film’s visual identity, designed the official film poster based on the final key visual, and conducted an extensive interview with director Marc Schlegel, DOP Mortimer Hochberg, and producer Gerrit Klein. After that, I created a comprehensive press kit to promote the film internationally.

In the third step, I created the film’s visual identity, designed the official film poster based on the final key visual, and conducted an extensive interview with director Marc Schlegel, DOP Mortimer Hochberg, and producer Gerrit Klein. After that, I created a comprehensive press kit to promote the film internationally.


Goldner Good

I Feel Goldner Good

Client:
Atelier Goldner

Direction:
Jonas Meyer

Camera, editing & grading:
Steven Lüdtke

Photography:
Maximilian König

Lead agency:
K’UP

In September 2021, I had the honor of directing the very first image spot of Atelier Goldner’s brand history. The international clothing company from Frankonia, which can rely on decades of heritage, addresses mature target groups in an appreciative and fashionable way.

Together with DOP Steven Lüdtke and photographer Maximilian König, we let two best-ager models experience the beauty of the Mediterranean island of Mallorca, celebrating their friendship and casually presenting Goldner’s spring/summer 2022 collection.

I Feel Goldner Good

Client:
Atelier Goldner

Direction:
Jonas Meyer

Camera, editing & grading:
Steven Lüdtke

Photography:
Maximilian König

In September 2021, I had the honor of directing the very first image spot of Atelier Goldner’s brand history. The international clothing company from Frankonia, which can rely on decades of heritage, addresses mature target groups in an appreciative and fashionable way.

Together with DOP Steven Lüdtke and photographer Maximilian König, we let two best-ager models experience the beauty of the Mediterranean island of Mallorca, celebrating their friendship and casually presenting Goldner’s spring/summer 2022 collection.

The spot was released in February 2022 and accompanied an extensive rebranding campaign conceived by Berlin-based K’UP consultancy, introducing the brand’s new slogan, “I feel Goldner good.”

Fun fact: With directing that image spot, I made my grandma very proud—because she’s been a loyal Atelier Goldner customer for years, as it turned out.

The spot was released in February 2022 and accompanied an extensive rebranding campaign conceived by Berlin-based K’UP consultancy, introducing the brand’s new slogan, “I feel Goldner good.”

Fun fact: With directing that image spot, I made my grandma very proud—because she’s been a loyal Atelier Goldner customer for years, as it turned out.

Main Credits:

Direction: Jonas Meyer

Camera, editing & grading: Steven Lüdtke

Producer & Styling: Maren Seeger

Production: K’UP

Hair & Make-up: Hedi Tuner, Christine Schmidt-Dudorov

Cast: Marielle van Oostrom (Egos), Carla Rep (PMA)

Creative direction: Lars Weber

Location scouting: Mukesh Arya, Giacomo Neri

Photography: Maximilian König

Main Credits:

Direction: Jonas Meyer

Camera, editing & grading: Steven Lüdtke

Producer & Styling: Maren Seeger

Production: K’UP

Hair & Make-up: Hedi Tuner, Christine Schmidt-Dudorov

Cast: Marielle van Oostrom (Egos), Carla Rep (PMA)

Creative direction: Lars Weber

Location scouting: Mukesh Arya, Giacomo Neri

Photography: Maximilian König


Winner of History

Winner of History

Client:
MYP Magazine

Research & text:
Jonas Meyer

Photography:
Maximilian König

»I didn’t want to be shot at the Wall!«

For MYP Magazine, photographer Max König and I portrayed Stasi victim Michael Bradler. In January 1982, he was arrested because he wanted to leave the GDR. The then 20-year-old spent a total of nine months in prison, including several months in solitary confinement.

Winner of History

Client:
MYP Magazine

Research & text:
Jonas Meyer

Photography:
Maximilian König

»I didn’t want to be shot at the Wall!«

For MYP Magazine, photographer Max König and I portrayed Stasi victim Michael Bradler. In January 1982, he was arrested because he wanted to leave the GDR. The then 20-year-old spent a total of nine months in prison, including several months in solitary confinement.

Today Michael Bradler works as a voluntary tour guide at the place where he was detained for many months: the former prison of the East German Ministry of State Security (MfS) in Berlin-Hohenschönhausen.

Today Michael Bradler works as a voluntary tour guide at the place where he was detained for many months: the former prison of the East German Ministry of State Security (MfS) in Berlin-Hohenschönhausen.


apoBank – The time is now

The time is now

Client:
Deutsche Apotheker- und Ärztebank

Lead agency:
K’UP

Text & direction:
Jonas Meyer

Photography:
Maximilian König

Camera, editing & grading:
Steven Lüdtke

Over the course of 2021, I had the pleasure to realize a new brand campaign entitled „Die Zeit ist jetzt“ (The time is now) for Deutsche Apotheker- und Ärztebank, developed by Berlin-based brand consultancy K’UP.

This campaign not only makes visible the diversity of individual lifestyles of people working in healing professions. It also sheds light on what these people draw their strength from and what is important to them in life. The core message of the campaign is that apoBank makes it easy for its customers to follow their vocation in order to have time for the essentials in life.

The time is now

Client:
Dt. Apotheker- und Ärztebank

Lead agency:
K’UP

Text & direction:
Jonas Meyer

Photography:
Maximilian König

Camera, editing & grading:
Steven Lüdtke

Over the course of 2021, I had the pleasure to realize a new brand campaign entitled „Die Zeit ist jetzt“ (The time is now) for Deutsche Apotheker- und Ärztebank, developed by Berlin-based brand consultancy K’UP.

This campaign not only makes visible the diversity of individual lifestyles of people working in healing professions. It also sheds light on what these people draw their strength from and what is important to them in life. The core message of the campaign is that apoBank makes it easy for its customers to follow their vocation in order to have time for the essentials in life.

For the campaign, photographer Maximilian König, DOP Steven Lüdtke and I portrayed a number of extraordinary personalities from a wide range of medical professions. While Max was commissioned with the production of the key visuals and editorials and Steven was responsible for the filming, it was my task to conduct in-depth interviews with the protagonists, develop individual portrait texts for the campaign website, and write personal voiceover texts for the 45-second short videos. Furthermore, I was entrusted with the direction during the production and post-production phases.

For the campaign, photographer Maximilian König, DOP Steven Lüdtke and I portrayed a number of extraordinary personalities from a wide range of medical professions. While Max was commissioned with the production of the key visuals and editorials and Steven was responsible for the filming, it was my task to conduct in-depth interviews with the protagonists, develop individual portrait texts for the campaign website, and write personal voiceover texts for the 45-second short videos. Furthermore, I was entrusted with the direction during the production and post-production phases.

Learn more on the bank’s official campaign website

Learn more on the bank’s official campaign website

Further testimonials:

Further testimonials:

Full credits:

Editorial department, text & direction: Jonas Meyer
Photography & post-production: Maximilian König
Camera, editing & grading: Steven Lüdtke

Creative direction: Lars Weber
Graphics: Emily Gelbert
Production: Kleinundpläcking
Strategic supervision: Dr. Marc Herz

Full credits:

Editorial department, text & direction: Jonas Meyer
Photography & post-production: Maximilian König
Camera, editing & grading: Steven Lüdtke

Creative direction: Lars Weber
Graphics: Emily Gelbert
Production: Kleinundpläcking
Strategic supervision: Dr. Marc Herz


Divided country, divided heart

Divided country,
divided heart

Client:
Stern & MYP Magazine

Research & text:
Jonas Meyer & Katharina Weiß

Photography:
Steven Lüdtke

For Stern and MYP Magazine, journalist Katharina Weiß and I wrote down the moving story of Martina Geng.

In the summer of 1971, the then 19-year-old GDR citizen fell in love with a West German — and subsequently repeatedly felt the harshness of the SED regime. In 1992, three years after the fall of the Berlin Wall, Martina Geng experienced her own personal reunification: She met the West German again, for whom she still harbored deep feelings.

Divided country, divided heart

Client:
Stern & MYP Magazine

Research & text:
Jonas Meyer & Katharina Weiß

Photography:
Steven Lüdtke

For Stern and MYP Magazine, journalist Katharina Weiß and I wrote down the moving story of Martina Geng.

In the summer of 1971, the then 19-year-old GDR citizen fell in love with a West German — and subsequently repeatedly felt the harshness of the SED regime. In 1992, three years after the fall of the Berlin Wall, Martina Geng experienced her own personal reunification: She met the West German again, for whom she still harbored deep feelings.

The chronology of this German-German love story was published on stern.de on November 9, 2019 — on the occasion of the 30th anniversary of the fall of the Berlin Wall.

The chronology of this German-German love story was published on stern.de on November 9, 2019 — on the occasion of the 30th anniversary of the fall of the Berlin Wall.


Fleischmann

Fleischmann

Client:
Deschler Gallery Berlin

Concept & design:
Jonas Meyer

Production:
DruckConcept

Publishing house:
DISTANZ Verlag

A collaboration between
Sven Marquardt, Nicholas Mockridge & Esther Perbandt

In the middle of 2021, I was asked by the Berlin Deschler Gallery to conceive and design the “Fleischmann” exhibition catalog. “Fleischmann” is a collaboration between director Nicholas Mockridge, fashion designer Esther Perbandt, and photographer Sven Marquardt. The multidisciplinary art project deals with the life and work of film and theater legend Volker Spengler, who forms the narrative starting point for a photographic series in three cycles.

Spengler, who died in 2020, gained international fame with the personification of the transsexual Elvira Weishaupt in Rainer Werner Fassbinder’s “In a year with 13 moons” — making him an early icon of the LGBTQIA+ movement. His life was shaped by great artistic deeds and a tendency towards intoxicating extremes.

Fleischmann

Client:
Deschler Gallery Berlin

Concept & design:
Jonas Meyer

Production:
DruckConcept

Publishing house:
DISTANZ Verlag

A collaboration between
Sven Marquardt, Nicholas Mockridge & Esther Perbandt

In the middle of 2021, I was asked by the Berlin Deschler Gallery to conceive and design the “Fleischmann” exhibition catalog. “Fleischmann” is a collaboration between director Nicholas Mockridge, fashion designer Esther Perbandt, and photographer Sven Marquardt. The multidisciplinary art project deals with the life and work of film and theater legend Volker Spengler, who forms the narrative starting point for a photographic series in three cycles.

Spengler, who died in 2020, gained international fame with the personification of the transsexual Elvira Weishaupt in Rainer Werner Fassbinder’s “In a year with 13 moons” — making him an early icon of the LGBTQIA+ movement. His life was shaped by great artistic deeds and a tendency towards intoxicating extremes.

Nicholas Mockridge examined Spengler’s life’s work and created the scenery, Esther Perbandt designed 15 costumes for the production and Sven Marquardt realized the image and light staging.

In addition to Volker Spengler, actors Alexander Scheer and Jasna Fritzi Bauer, characters from Berlin’s nightlife, young actors, Esther Perbandt herself and the fashion and art icon Countess Vera von Lehndorff aka Veruschka were cast for the ensemble.

Nicholas Mockridge examined Spengler’s life’s work and created the scenery, Esther Perbandt designed 15 costumes for the production and Sven Marquardt realized the image and light staging.

In addition to Volker Spengler, actors Alexander Scheer and Jasna Fritzi Bauer, characters from Berlin’s nightlife, young actors, Esther Perbandt herself and the fashion and art icon Countess Vera von Lehndorff aka Veruschka were cast for the ensemble.

The 68-page catalog was produced by DruckConcept and published by DISTANZ Verlag. It can be ordered online or directly at Deschler Gallery.

The 68-page catalog was produced by DruckConcept and published by DISTANZ Verlag. It can be ordered online or directly at Deschler Gallery.

Full credits:

“FLEISCHMANN. Mockridge – Perbandt – Marquardt”

Publisher: Marcus Deschler
Coordination: Kathleen Sichelschmidt & Anja Mosbeck

Concept & design: Jonas Meyer
Text: Max Dax

Photography: Sven Marquardt
Lithography: Mathias Spohn

Production: DruckConcept
Publishing house: DISTANZ Verlag
Distribution: Edel Germany

ISBN 978-3-95476-447-1
Printed in Germany

Cast: Volker Spengler, Vera von Lehndorff, Jasna Fritzi Bauer, Esther Perbandt, Alexander Scheer, Hardy Paetke, Cikomo P., Mirijam Junker, Andreas Braun, David Kücklich, Pascal Götz, Merlin Besson

Full credits:

“FLEISCHMANN. Mockridge – Perbandt – Marquardt”

Publisher: Marcus Deschler
Coordination: Kathleen Sichelschmidt & Anja Mosbeck

Concept & design: Jonas Meyer
Text: Max Dax

Photography: Sven Marquardt
Lithography: Mathias Spohn

Production: DruckConcept
Publishing house: DISTANZ Verlag
Distribution: Edel Germany

ISBN 978-3-95476-447-1
Printed in Germany

Cast: Volker Spengler, Vera von Lehndorff, Jasna Fritzi Bauer, Esther Perbandt, Alexander Scheer, Hardy Paetke, Cikomo P., Mirijam Junker, Andreas Braun, David Kücklich, Pascal Götz, Merlin Besson


Tank Man

Tank Man

Client:
C/O Berlin

Concept & realisation:
Jonas Meyer

Curation:
Felix Hoffmann & Kathrin Schönegg

Scientific research:
Christin Müller

In early 2021, I had the honor of creating an eight-minute video art piece for C/O Berlin Foundation’s thematic exhibition “Send me an Image . From Postcards to Social Media” curated by Felix Hoffmann and Kathrin Schönegg.

The video — for which cultural scientist Christin Müller researched and compiled a wide variety of visual content — sheds light on the phenomenon of “Tank Man” (also known as “Unknown Rebel”), an unidentified Chinese man who stood in front of a column of tanks leaving Tiananmen Square on June 5, 1989, the day after the bloody suppression of student-led demonstrations.

While it is still forbidden to talk about these events in China, the Tank Man‘s iconic act of protest has led to countless press reports, visual interpretations, reenactments, memes, or even merchandise articles. In my video, I take a look at some of the most interesting publications of the last 30 years found by Christin Müller.

I am very grateful for the trust the curators have placed in me. And I want to thank the unknown Chinese man for his extraordinary civil and moral courage. To create an art piece nowadays dealing with his fight for freedom and democracy — at a time when some misguided people in Germany loudly chant “dictatorship” because they are supposed to wear a health-protecting mask — made me feel embarrassed and ashamed, especially towards him.

Tank Man

Client:
C/O Berlin

Concept & realisation:
Jonas Meyer

Curation:
Felix Hoffmann & Kathrin Schönegg

Scientific research:
Christin Müller

In early 2021, I had the honor of creating an eight-minute video art piece for C/O Berlin Foundation’s thematic exhibition “Send me an Image . From Postcards to Social Media” curated by Felix Hoffmann and Kathrin Schönegg.

The video — for which cultural scientist Christin Müller researched and compiled a wide variety of visual content — sheds light on the phenomenon of “Tank Man” (also known as “Unknown Rebel”), an unidentified Chinese man who stood in front of a column of tanks leaving Tiananmen Square on June 5, 1989, the day after the bloody suppression of student-led demonstrations.

While it is still forbidden to talk about these events in China, the Tank Man‘s iconic act of protest has led to countless press reports, visual interpretations, reenactments, memes, or even merchandise articles. In my video, I take a look at some of the most interesting publications of the last 30 years found by Christin Müller.

I am very grateful for the trust the curators have placed in me. And I want to thank the unknown Chinese man for his extraordinary civil and moral courage. To create an art piece nowadays dealing with his fight for freedom and democracy — at a time when some misguided people in Germany loudly chant “dictatorship” because they are supposed to wear a health-protecting mask — made me feel embarrassed and ashamed, especially towards him.