It's THIMM time.
It’s THIMM time.
Client:
THIMM Group
Creative direction:
Jonas Meyer
Photography:
Maximilian König
Lead agency:
K’UP
Realization:
Ediundsepp
In the fall of 2022, I was commissioned to develop a new corporate design for the family-owned company THIMM. The medium-sized corporation, which was founded in 1949 in Herzberg am Harz and today employs almost 3,000 people at locations throughout Europe, is a leading solution provider for packaging and the distribution of consumer goods.
It's THIMM time.
Client:
THIMM Group
Creative direction:
Jonas Meyer
Photography:
Maximilian König
Lead agency:
K’UP
Realization:
Ediundsepp
In the fall of 2022, I was commissioned to develop a new corporate design for the family-owned company THIMM. The medium-sized corporation, which was founded in 1949 in Herzberg am Harz and today employs almost 3,000 people at locations throughout Europe, is a leading solution provider for packaging and the distribution of consumer goods.
After the Berlin-based brand consultancy K’UP had first developed a new management and cultural guideline for the company, then a new brand strategy based on this and finally a new claim (“When simplicity feels good. It’s THIMM time.”), I was asked to translate this strategic basis into a new visual identity.
After the Berlin-based brand consultancy K’UP had first developed a new management and cultural guideline for the company, then a new brand strategy based on this and finally a new claim (“When simplicity feels good. It’s THIMM time.”), I was asked to translate this strategic basis into a new visual identity.
The result is a concise and at the same time relaxed design that is committed to the simplicity and relaxation principle of the new claim — with a logo inspired by the stability and structure of corrugated cardboard products, natural colors and, above all, lots of white space.
The result is a concise and at the same time relaxed design that is committed to the simplicity and relaxation principle of the new claim — with a logo inspired by the stability and structure of corrugated cardboard products, natural colors and, above all, lots of white space.
The new visual identity is completed by the imagery created by photographer Maximilian König, which focuses on approachability, appreciation and serenity in line with the new management and cultural guidelines.
The new visual identity is completed by the imagery created by photographer Maximilian König, which focuses on approachability, appreciation and serenity in line with the new management and cultural guidelines.
Full of Energy
Full of Energy
Client:
Deutscher Verband Flüssiggas e.V.
Concept & creative direction:
Jonas Meyer
Realization:
Ediundsepp
Project management:
Florian Hugger
Photography:
Steven Lüdtke
At the end of 2023, the German Liquid Gas Association (Deutscher Verband Flüssiggas e.V.) commissioned me to develop the concept for a photo exhibition to mark its 75th anniversary. The DVFG people expressed the wish that the planned event in Hanover should not simply be filled with photographs from almost eight decades of the association’s history. Instead, they wanted to offer their guests something that embodied the essence of the association’s brand and — despite all the nostalgia — also whetted their appetite for the future.
Full of Energy
Client:
Deutscher Verband Flüssiggas e.V.
Concept & creative direction:
Jonas Meyer
Realization:
Ediundsepp
Project management:
Florian Hugger
Photography:
Steven Lüdtke
At the end of 2023, the German Liquid Gas Association (Deutscher Verband Flüssiggas e.V.) commissioned me to develop the concept for a photo exhibition to mark its 75th anniversary. The DVFG people expressed the wish that the planned event in Hanover should not simply be filled with photographs from almost eight decades of the association’s history. Instead, they wanted to offer their guests something that embodied the essence of the association’s brand and — despite all the nostalgia — also whetted their appetite for the future.
In the first step, I created a content approach based on three main pillars of the association’s history: the institutional milestones, the technological innovations and the people who have been involved with the DVFG over 75 years — from truck drivers to the board of directors to the developer of so-called green liquefied gases.
In the first step, I created a content approach based on three main pillars of the association’s history: the institutional milestones, the technological innovations and the people who have been involved with the DVFG over 75 years — from truck drivers to the board of directors to the developer of so-called green liquefied gases.
Under the working title “Full of energy: 75 years of DVFG”, I developed a corresponding color concept in the second step, which also makes the content triad visually visible. I also supported the DVFG people in selecting a suitable agency for the architectural and communicative implementation and created a comprehensive briefing for this.
Under the working title “Full of energy: 75 years of DVFG”, I developed a corresponding color concept in the second step, which also makes the content triad visually visible. I also supported the DVFG people in selecting a suitable agency for the architectural and communicative implementation and created a comprehensive briefing for this.
In the third step, I took over the creative direction of the project, developed a concept for the digital presentation of the selected media on the exhibition space and assisted the DVFG and the commissioned agency Ediundsepp with all brand strategy matters over the following months.
In the third step, I took over the creative direction of the project, developed a concept for the digital presentation of the selected media on the exhibition space and assisted the DVFG and the commissioned agency Ediundsepp with all brand strategy matters over the following months.
While Ediundsepp developed a sophisticated sculpture in the fourth step, which was inspired by the shape of a burning gas flame and had to meet the special static requirements of the “Expowal” building in Hanover, I took care of a new brand imagery:
While Ediundsepp developed a sophisticated sculpture in the fourth step, which was inspired by the shape of a burning gas flame and had to meet the special static requirements of the “Expowal” building in Hanover, I took care of a new brand imagery:
Based on the colorful triad of the photo exhibition, I developed an approach that embodies the dynamic and forward-looking nature of the DVFG and at the same time allows an up-close and unobstructed view of the people who carry the association on their strong shoulders.
Incidentally, this image style was used for the first time in our photo box: During the ceremony on June 12, 2024, photographer Steven Lüdtke and I invited dozens of guests there to have their portraits taken by us. Here is a small selection of the results:
Based on the colorful triad of the photo exhibition, I developed an approach that embodies the dynamic and forward-looking nature of the DVFG and at the same time allows an up-close and unobstructed view of the people who carry the association on their strong shoulders.
Incidentally, this image style was used for the first time in our photo box: During the ceremony on June 12, 2024, photographer Steven Lüdtke and I invited dozens of guests there to have their portraits taken by us. Here is a small selection of the results:
Bold & Bright
Bold & Bright
Creative direction:
Jonas Meyer
Brand strategy:
Jonas Meyer & Fred Funk
Photography:
Maximilian König
Lead agency:
Aufsiemitgebrüll
Art direction:
Marie Parakenings
In the summer of 2023, I had the great pleasure of working with the agency Aufsiemitgebrüll and photographer Maximilian König to brand Germany’s north-easternmost winery — run by Christoph Kühne-Hellmessen and his family on the beautiful island of Usedom.
Bold & Bright
Creative direction:
Jonas Meyer
Brand strategy:
Jonas Meyer & Fred Funk
Photography:
Maximilian König
Lead agency:
Aufsiemitgebrüll
Art direction:
Marie Parakenings
In the summer of 2023, I had the great pleasure of working with the agency Aufsiemitgebrüll and photographer Maximilian König to brand Germany’s north-easternmost winery — run by Christoph Kühne-Hellmessen and his family on the beautiful island of Usedom.
In the first step, we developed the strategic foundations such as brand promise, value framework, vision and mission in a two-day workshop on site — over white wine and grilled trout. We also worked on a pricing strategy for distributors and end customers and formulated initial naming approaches — not only for the winery itself, but also for the first wine of the Kühne-Hellmessen family.
Incidentally, this is also the very first wine from Usedom: a “Gemischter Satz” made from the seven grape varieties Sauvignac, Muscaris, Solaris, Rinot, Ravel blanc, Soreli and Fleurtai. These are also known as future grape varieties, as they are particularly resistant to fungal attack and changes in growing conditions as a result of climate change.
In the first step, we developed the strategic foundations such as brand promise, value framework, vision and mission in a two-day workshop on site — over white wine and grilled trout. We also worked on a pricing strategy for distributors and end customers and formulated initial naming approaches — not only for the winery itself, but also for the first wine of the Kühne-Hellmessen family.
Incidentally, this is also the very first wine from Usedom: a “Gemischter Satz” made from the seven grape varieties Sauvignac, Muscaris, Solaris, Rinot, Ravel blanc, Soreli and Fleurtai. These are also known as future grape varieties, as they are particularly resistant to fungal attack and changes in growing conditions as a result of climate change.
In the second step, we developed various routes for the new image of the young “Weingut Welzin” (“Welzin Winery”) in a five-person design team and created various versions for the label of the Gemischter Satz, which we jointly named “Kühn & Hell” (“Bold & Bright”).
At the end of the process, the winning design was one that was inspired in a special way by the Kühne-Hellmessens‘ approachability, pragmatism and craftsmanship — and also by the bright blue sky over Usedom. It is not for nothing that the island is considered one of the sunniest regions in Germany.
In the second step, we developed various routes for the new image of the young “Weingut Welzin” (“Welzin Winery”) in a five-person design team and created various versions for the label of the Gemischter Satz, which we jointly named “Kühn & Hell” (“Bold & Bright”).
At the end of the process, the winning design was one that was inspired in a special way by the Kühne-Hellmessens‘ approachability, pragmatism and craftsmanship — and also by the bright blue sky over Usedom. It is not for nothing that the island is considered one of the sunniest regions in Germany.
To complete the new corporate design, in the third step we worked with photographer Maximilian König to develop an image concept to match the brand and then had him accompany the Kühne-Hellmessen family with his camera for a day.
To complete the new corporate design, in the third step we worked with photographer Maximilian König to develop an image concept to match the brand and then had him accompany the Kühne-Hellmessen family with his camera for a day.
In the fourth and final step, we wrote and designed a one-page website, created a small design toolbox with all the assets required for brand communication, designed some advertising materials and shone like the sun over Usedom in July 2024 when the first box of “Hühn & Hell” arrived at our office. Cheers!
In the fourth and final step, we wrote and designed a one-page website, created a small design toolbox with all the assets required for brand communication, designed some advertising materials and shone like the sun over Usedom in July 2024 when the first box of “Hühn & Hell” arrived at our office. Cheers!
The Fashion Maker
The Fashion Maker
Director:
Jonas Meyer
DOP:
Steven Lüdtke
Producer:
Kilian Kerner
Hair & make-up:
Tobias Binderberger
In spring 2024, I shot a documentary together with DOP Steven Lüdtke to celebrate Kilian Kerner’s 20th anniversary. In the 52-minute film, we look back on two very eventful decades in which the Berlin fashion designer has experienced a number of ups and downs — professionally, health-wise and emotionally.
The Fashion Maker
Director:
Jonas Meyer
DOP:
Steven Lüdtke
Producer:
Kilian Kerner
Hair & Make-up:
Tobias Binderberger
In spring 2024, I shot a documentary together with DOP Steven Lüdtke to celebrate Kilian Kerner’s 20th anniversary. In the 52-minute film, we look back on two very eventful decades in which the Berlin fashion designer has experienced a number of ups and downs — professionally, health-wise and emotionally.
In addition to Kilian himself, we were also able to win over long-time companions for our very personal interviews, including actress Jella Haase and stylist Ingo Nahrwold. Also in conversation: the models Lea Oude and Jermaine Kokoú Kothé, who won “Germany’s Next Top Model” in June 2024 and whom GNTM judge Kilian had chosen as the faces of his anniversary campaign during the season shoot in Los Angeles.
The documentary was published on July 10, 2024 on YouTube and on the website of the fashion magazine “Grazia”.
In addition to Kilian himself, we were also able to win over long-time companions for our very personal interviews, including actress Jella Haase and stylist Ingo Nahrwold. Also in conversation: the models Lea Oude and Jermaine Kokoú Kothé, who won “Germany’s Next Top Model” in June 2024 and whom GNTM judge Kilian had chosen as the faces of his anniversary campaign during the season shoot in Los Angeles.
The documentary was published on July 10, 2024 on YouTube and on the website of the fashion magazine “Grazia”.
Main credits:
In interview:
Jella Haase, Ingo Nahrwold, Lea Oude, Jermaine Kokoú Kothé & Sylvia Kollek
Hair & Make-up:
Tobias Binderberger
Camera, sound, editing & grading:
Steven Lüdtke
Diretion:
Jonas Meyer
Photo credits:
Getty Images, Imago, Robin Kater, Villeroy & Boch, PR
Video credits:
Sergej Moya, Bidi Badu, Steven Lüdtke & Alike Media (camera by Luca Scheuvens, Niklas Schmidt & Alexander Charlet)
Music:
»Earth« (Naama Zafran)
»Wake« (Sean Williams)
»Starting Over« (Noam Zaguri)
»Daffodils« (Omri Smadar)
»Enchanted« (Kadir Demir)
»Inevitable« (SPEARFISHER, Brianna Tam)
»Descending Chamber« (Out of Flux)
»Figments« (Birraj)
»As Long as in the Heart« (Yehezkel Raz)
»Wonder Boy« (Syncro)
Main credits:
In interview:
Jella Haase, Ingo Nahrwold, Lea Oude, Jermaine Kokoú Kothé & Sylvia Kollek
Hair & Make-up:
Tobias Binderberger
Camera, sound, editing & grading:
Steven Lüdtke
Diretion:
Jonas Meyer
Photo credits:
Getty Images, Imago, Robin Kater, Villeroy & Boch, PR
Video credits:
Sergej Moya, Bidi Badu, Steven Lüdtke & Alike Media (camera by Luca Scheuvens, Niklas Schmidt & Alexander Charlet)
Music:
»Earth« (Naama Zafran)
»Wake« (Sean Williams)
»Starting Over« (Noam Zaguri)
»Daffodils« (Omri Smadar)
»Enchanted« (Kadir Demir)
»Inevitable« (SPEARFISHER, Brianna Tam)
»Descending Chamber« (Out of Flux)
»Figments« (Birraj)
»As Long as in the Heart« (Yehezkel Raz)
»Wonder Boy« (Syncro)
City Mirages
City Mirages:
East Berlin at Night
Video artwork
(personal project)
Concept & direction:
Jonas Meyer
Camera, editing & grading:
Steven Lüdtke
Inspired by
Sven Marquardt
In 2021, the renowned East Berlin photographer Sven Marquardt told me about an astonishing, but also mysterious dream he had many years ago:
Deep in the night, he was driving along an empty and seemingly endless road, over which huge black poplars rose from both sides like trellises. This dream image must have been extremely impressive because fully-grown black poplar trees can grow up to 30 meters high.
City Mirages: East Berlin at Night
Video artwork
(personal project)
Concept & direction:
Jonas Meyer
DOP, editing & grading:
Steven Lüdtke
Inspired by
Sven Marquardt
In 2021, the renowned East Berlin photographer Sven Marquardt told me about an astonishing, but also mysterious dream he had many years ago:
Deep in the night, he was driving along an empty and seemingly endless road, over which huge black poplars rose from both sides like trellises. This dream image must have been extremely impressive because fully-grown black poplar trees can grow up to 30 meters high.
Inspired by this so personal story, I had the idea to translate the powerful dream into cinematic images with the help of DOP Steven Lüdtke. However, I didn’t want the individual scenes to take place on an unknown country road, but in the middle of Berlin. Or more precisely: in East Berlin, Sven Marquardt’s natural habitat—especially at night.
Inspired by this so personal story, I had the idea to translate the powerful dream into cinematic images with the help of DOP Steven Lüdtke. However, I didn’t want the individual scenes to take place on an unknown country road, but in the middle of Berlin. Or more precisely: in East Berlin, Sven Marquardt’s natural habitat—especially at night.
Credits:
Concept & direction: Jonas Meyer
Camera, editing & grading: Steven Lüdtke
Inspired by Sven Marquardt
Credits:
Concept & direction: Jonas Meyer
Camera, editing & grading: Steven Lüdtke
Inspired by Sven Marquardt
Making of »The Fox«
Making-of
»The Fox«
Client:
Geißendörfer Pictures
Concept & direction:
Jonas Meyer
DOP & editing:
Steven Lüdtke
Original music:
Arash Safaian
Sound mix:
Leonard Biwer
Cut-out from the making-of (total length 15:53 min.)
At the beginning of 2023, I had the pleasure of working with DOP and editor Steven Lüdtke to produce an about 15-minute making-of for the feature film „The Fox“ (German title: „Der Fuchs“).
„The Fox“ is the true story of Franz Streitberger, a motorcycle courier in the Austrian army, who is integrated into the Wehrmacht when Austria is annexed by the German Reich. At the beginning of World War II, the introverted young soldier finds a wounded fox cub, which he cares for as his own child and takes with him to occupied France. Through this strange friendship with the animal, his own past as an outcast mountain farmer’s son slowly catches up with him, from which he has been running away for most of his life.
The real Franz Streitberger, born in 1917, was the great-grandfather of director Adrian Goiginger. In the drama „The Fox“ he is played by Simon Morzé. During the Berlinale in February 2023, we had the opportunity to conduct extensive interviews with both of them in front of the camera about their touching feature film. We combined this material with various private photos and original scenes from the film and accompanied them with the wonderful film music by Arash Safaian. For our making-of, we were also able to use behind-the-scenes footage that was shot during the first days of filming in spring 2021.
Making-of »The Fox«
Client:
Geißendörfer Pictures
Concept & direction:
Jonas Meyer
DOP & editing:
Steven Lüdtke
Original music:
Arash Safaian
Sound mix:
Leonard Biwer
Cut-out from the making-of (total length 15:53 min.)
At the beginning of 2023, I had the pleasure of working with DOP and editor Steven Lüdtke to produce an about 15-minute making-of for the feature film „The Fox“ (German title: „Der Fuchs“).
„The Fox“ is the true story of Franz Streitberger, a motorcycle courier in the Austrian army, who is integrated into the Wehrmacht when Austria is annexed by the German Reich. At the beginning of World War II, the introverted young soldier finds a wounded fox cub, which he cares for as his own child and takes with him to occupied France. Through this strange friendship with the animal, his own past as an outcast mountain farmer’s son slowly catches up with him, from which he has been running away for most of his life.
The real Franz Streitberger, born in 1917, was the great-grandfather of director Adrian Goiginger. In the drama „The Fox“ he is played by Simon Morzé. During the Berlinale in February 2023, we had the opportunity to conduct extensive interviews with both of them in front of the camera about their touching feature film. We combined this material with various private photos and original scenes from the film and accompanied them with the wonderful film music by Arash Safaian. For our making-of, we were also able to use behind-the-scenes footage that was shot during the first days of filming in spring 2021.
Credits:
Making-of „The Fox“ –
An interview with Adrian Goiginger and Simon Morzé
Concept & direction: Jonas Meyer
Camera (interview scenes): Steven Lüdtke
Camera (behind-the-scenes): Baris Zencirli
Editing & grading: Steven Lüdtke
Sound mix: Leonard Biwer
Film clips & original music from »The Fox«
Distribution: Alamode Film
World distribution: Beta Film
A joint production of Geißendörfer Pictures, Lotus Film, Giganten Film & 2010 Entertainment
© 2022, all rights reserved.
Credits:
Making-of „The Fox“ –
An interview with Adrian Goiginger and Simon Morzé
Concept & direction: Jonas Meyer
Camera (interview scenes): Steven Lüdtke
Camera (behind-the-scenes): Baris Zencirli
Editing & grading: Steven Lüdtke
Sound mix: Leonard Biwer
Film clips & original music from »The Fox«
Distribution: Alamode Film
World distribution: Beta Film
A joint production of Geißendörfer Pictures, Lotus Film, Giganten Film & 2010 Entertainment
© 2022, all rights reserved.
Adidas Originals
Adidas x Perbandt x Marquardt
Client:
adidas Originals
DOP:
Sven Marquardt
Concept:
Jonas Meyer & Tavy Hornbrook
Editing:
Jonas Meyer
Music:
Emika
“Jewelry is my second skin.” In 2022, Berlin-based fashion and jewelry designer Esther Perbandt created six statement pieces consisting of necklaces, earrings, key chains and bangles. Perbandt’s collection was accompanied by an expressive image campaign, which was realized in Iceland in collaboration with Sven Marquardt.
The renowned East Berlin photographer not only staged the jewelry photographically, but also filmed countless scenes with his iPhone, spending on week in one of the most breathtaking landscapes in the world.
Adidas x Perbandt x Marquardt
Client:
adidas Originals
DOP:
Sven Marquardt
Concept:
Jonas Meyer & Tavy Hornbrook
Editing:
Jonas Meyer
Music:
Emika
“Jewelry is my second skin.” In 2022, Berlin-based fashion and jewelry designer Esther Perbandt created six statement pieces consisting of necklaces, earrings, key chains and bangles. Perbandt’s collection was accompanied by an expressive image campaign, which was realized in Iceland in collaboration with Sven Marquardt.
The renowned East Berlin photographer not only staged the jewelry photographically, but also filmed countless scenes with his iPhone, spending on week in one of the most breathtaking landscapes in the world.
Back in Berlin, Marquardt commissioned digital creator Tavy Hornbrook and me to create a concept for a campaign film from the footage he had shot in Iceland.
Based on that, we edited a main video of about three minutes and various other assets to accompany the campaign on social media and at the adidas Originals flagship store in Berlin-Mitte, where the collection has been available exclusively since December 2, 2022.
Back in Berlin, Marquardt commissioned digital creator Tavy Hornbrook and me to create a concept for a campaign film from the footage he had shot in Iceland.
Based on that, we edited a main video of about three minutes and various other assets to accompany the campaign on social media and at the adidas Originals flagship store in Berlin-Mitte, where the collection has been available exclusively since December 2, 2022.
Credits:
DOP: Sven Marquardt
Fashion: adidas x Esther Perbandt
Jewelry: Esther Perbandt exclusive for adidas
Hair, make-up & styling on set: Saskia Krause
Production & 2nd camera: Hardy Paetke
Drone: Christoph Dahlberg
Talent: Lex Olsen
Video concept: Jonas Meyer & Tavy Hornbrook
Editing & grading: Jonas Meyer
Music: Emika
Project management: Laura Haselmann
Credits:
DOP: Sven Marquardt
Fashion: adidas x Esther Perbandt
Jewelry: Esther Perbandt exclusive for adidas
Hair, make-up & styling on set: Saskia Krause
Production & 2nd camera: Hardy Paetke
Drone: Christoph Dahlberg
Talent: Lex Olsen
Video concept: Jonas Meyer & Tavy Hornbrook
Editing & grading: Jonas Meyer
Music: Emika
Project management: Laura Haselmann
Movement in the Elements
Movement in the Elements
Client:
Kia Germany
Director:
Jonas Meyer
DOP:
Steven Lüdtke
Photography:
Franz Grünewald
Lead agency:
REPUBLIC
For Kia Germany, DOP Steven Lüdtke, photographer Franz Grünewald and I portrayed cold water surfer Finn Springborn. The 27-year-old lives in the idyllic town of Klitmøller on the Danish North Sea coast and gets on his board day after day in temperatures where others wouldn’t even leave the house.
Movement in the Elements
Client:
Kia Germany
Director:
Jonas Meyer
DOP:
Steven Lüdtke
Photography:
Franz Grünewald
Lead agency:
REPUBLIC
For Kia Germany, DOP Steven Lüdtke, photographer Franz Grünewald and I portrayed cold water surfer Finn Springborn. The 27-year-old lives in the idyllic town of Klitmøller on the Danish North Sea coast and gets on his board day after day in temperatures where others wouldn’t even leave the house.
On behalf of REPUBLIC, the joint marketer of Frankfurter Allgemeine and Süddeutsche Zeitung, we accompanied Finn Springborn in his usual surfing routine for two days in January 2023. In the process, we not only immersed ourselves in the landscape shaped by wind and weather but were also able to experience live—from the dry beach—how Finn and other intrepid surfers throw themselves into the ice-cold waves with great fun.
The result was an extensive portrait in text, photograpghy and film, which was published in a special ad on the F.A.Z. and S.Z. websites on February 24.
On behalf of REPUBLIC, the joint marketer of Frankfurter Allgemeine and Süddeutsche Zeitung, we accompanied Finn Springborn in his usual surfing routine for two days in January 2023. In the process, we not only immersed ourselves in the landscape shaped by wind and weather but were also able to experience live—from the dry beach—how Finn and other intrepid surfers throw themselves into the ice-cold waves with great fun.
The result was an extensive portrait in text, photograpghy and film, which was published in a special ad on the F.A.Z. and S.Z. websites on February 24.
Main credits:
Text & direction: Jonas Meyer
Camera, editing & grading: Steven Lüdtke
Photography: Franz Grünewald
Cast: Finn Springborn
Producer: Sebastian Jurksch
Production: REPUBLIC Marketing & Media Solutions GmbH
Main credits:
Text & direction: Jonas Meyer
Camera, editing & grading: Steven Lüdtke
Photography: Franz Grünewald
Cast: Finn Springborn
Producer: Sebastian Jurksch
Production: REPUBLIC Marketing & Media Solutions GmbH
