1, 2, 3, Sommer!

1, 2, 3, Sommer!

Client:
Bayerischer Bauindustrieverband e.V.

Lead agency:
ediundsepp

Creative direction:
Jonas Meyer

DOP:
Steven Lüdtke

Photography:
Maximilian König

On behalf of Munich-based design agency ediundsepp and Berlin-based brand consultancy Kleinundpläcking, we created an entertaining social media campaign in June 2020 for their client, Bayerischer Bauindustrieverband e.V. (Bavarian Construction Industry Association).

The aim of the campaign was to increase brand awareness among young target groups by inspiring them to novel ideas for their school vacations—in times when open-air baths, cinemas, and other public spaces are all closed, not to mention one of the hottest summers ever.

Driven by the campaign’s claim, “1, 2, 3, Sommer,” we produced three light-hearted DIY-themed videos in Bavaria and Brandenburg, showing a group of construction industry apprentices building their own pool, some wooden chairs for an outdoor cinema, and a massive barbecue grill for use at home.

1, 2, 3, Sommer!

Client:
Bayer. Bauindustrieverband e.V.

Lead agency:
ediundsepp

Creative direction:
Jonas Meyer

DOP:
Steven Lüdtke

Photography:
Maximilian König

On behalf of Munich-based design agency ediundsepp and Berlin-based brand consultancy Kleinundpläcking, we created an entertaining social media campaign in June 2020 for their client, Bayerischer Bauindustrieverband e.V. (Bavarian Construction Industry Association).

The aim of the campaign was to increase brand awareness among young target groups by inspiring them to novel ideas for their school vacations—in times when open-air baths, cinemas, and other public spaces are all closed, not to mention one of the hottest summers ever.

Driven by the campaign’s claim, “1, 2, 3, Sommer,” we produced three light-hearted DIY-themed videos in Bavaria and Brandenburg, showing a group of construction industry apprentices building their own pool, some wooden chairs for an outdoor cinema, and a massive barbecue grill for use at home.

Part of the production concept was to film the three stories in such a way that, we could easily cut them in the post-production phase to 16:9, 4:5, and 9:16 formats according to the requirements of YouTube, Facebook, and Instagram. With a length of 15 seconds, each video was quick to watch and fit perfectly into a single Instagram story.

Script and direction by Fred Funk, camera and editing by Steven Lüdtke.

Part of the production concept was to film the three stories in such a way that, we could easily cut them in the post-production phase to 16:9, 4:5, and 9:16 formats according to the requirements of YouTube, Facebook, and Instagram. With a length of 15 seconds, each video was quick to watch and fit perfectly into a single Instagram story.

Script and direction by Fred Funk, camera and editing by Steven Lüdtke.

In addition to the film production, we shot six high-quality key visual photos and a number of amusing behind-the-scenes pictures.

Photography by Maximilian König.

In addition to the film production, we shot six high-quality key visual photos and a number of amusing behind-the-scenes pictures.

Photography by Maximilian König.

Equipped with a basket full of content, we created a visual identity for the campaign, made a four-week communication plan, wrote the texts for every single post, and supervised the campaign’s paid media performance on Facebook, Instagram, and YouTube, managed by Jubel Media agency.

Concept, text, and supervision by Jonas Meyer.

Equipped with a basket full of content, we created a visual identity for the campaign, made a four-week communication plan, wrote the texts for every single post, and supervised the campaign’s paid media performance on Facebook, Instagram, and YouTube, managed by Jubel Media agency.

Concept, text, and supervision by Jonas Meyer.

After four weeks, we were spontaneously asked to extend the very successful “1, 2, 3, Summer” campaign. Without further ado, we created and published easy-to-use DIY instructions for the presented pool, cinema, and grill.

Illustration by ediundsepp agency.

After four weeks, we were spontaneously asked to extend the very successful “1, 2, 3, Summer” campaign. Without further ado, we created and published easy-to-use DIY instructions for the presented pool, cinema, and grill.

Illustration by ediundsepp agency.

After that, we set up an Instagram lottery giving away three so-called “Bauindustrie Starterkits”—nice boxes full of tools, food, and other cool items highly appreciated by our young Bavarian target groups.

Photography by Steven Lüdtke, box design by Marie Parakenings.

After that, we set up an Instagram lottery giving away three so-called “Bauindustrie Starterkits”—nice boxes full of tools, food, and other cool items highly appreciated by our young Bavarian target groups.

Photography by Steven Lüdtke, box design by Marie Parakenings.

Full credits:

Creative director and producer: Jonas Meyer

Director: Fred Funk
D.O.P.: Steven Lüdtke
2nd camera: Ronald Zöllner
1st AC: Felix M. Weber

Music: Elmar Weyland
Set design: David Lichtenauer & Lars Noll
Hair & makeup: Luiza Galvão Simor

Editing: Steven Lüdtke
Grading: Georg Meyer
Animation & graphics: Benn Zorn
Photography: Maximilian König

Production: ediundsepp

Target customer profiling: Kleinundpläcking

Box design: Marie Parakenings

Instruction guidelines: ediundsepp

Full credits:

Creative director and producer: Jonas Meyer

Director: Fred Funk
D.O.P.: Steven Lüdtke
2nd camera: Ronald Zöllner
1st AC: Felix M. Weber

Music: Elmar Weyland
Set design: David Lichtenauer & Lars Noll
Hair & makeup: Luiza Galvão Simor

Editing: Steven Lüdtke
Grading: Georg Meyer
Animation & graphics: Benn Zorn
Photography: Maximilian König

Production: ediundsepp

Target customer profiling: Kleinundpläcking

Box design: Marie Parakenings

Instruction guidelines: ediundsepp