Fleischmann
Fleischmann
Client:
Deschler Gallery Berlin
Concept & design:
Jonas Meyer
Production:
DruckConcept
Publishing house:
DISTANZ Verlag
A collaboration between
Sven Marquardt, Nicholas Mockridge & Esther Perbandt
In the middle of 2021, we were asked by the Berlin Deschler Gallery to conceive and design the “Fleischmann” exhibition catalog. “Fleischmann” is a collaboration between director Nicholas Mockridge, fashion designer Esther Perbandt, and photographer Sven Marquardt. The multidisciplinary art project deals with the life and work of film and theater legend Volker Spengler, who forms the narrative starting point for a photographic series in three cycles.
Spengler, who died in 2020, gained international fame with the personification of the transsexual Elvira Weishaupt in Rainer Werner Fassbinder’s “In a year with 13 moons” — making him an early icon of the LGBTQIA+ movement. His life was shaped by great artistic deeds and a tendency towards intoxicating extremes.
Fleischmann
Client:
Deschler Gallery Berlin
Concept & design:
Jonas Meyer
Production:
DruckConcept
Publishing house:
DISTANZ Verlag
A collaboration between
Sven Marquardt, Nicholas Mockridge & Esther Perbandt
In the middle of 2021, we were asked by the Berlin Deschler Gallery to conceive and design the “Fleischmann” exhibition catalog. “Fleischmann” is a collaboration between director Nicholas Mockridge, fashion designer Esther Perbandt, and photographer Sven Marquardt. The multidisciplinary art project deals with the life and work of film and theater legend Volker Spengler, who forms the narrative starting point for a photographic series in three cycles.
Spengler, who died in 2020, gained international fame with the personification of the transsexual Elvira Weishaupt in Rainer Werner Fassbinder’s “In a year with 13 moons” — making him an early icon of the LGBTQIA+ movement. His life was shaped by great artistic deeds and a tendency towards intoxicating extremes.
Nicholas Mockridge examined Spengler’s life’s work and created the scenery, Esther Perbandt designed 15 costumes for the production and Sven Marquardt realized the image and light staging.
In addition to Volker Spengler, actors Alexander Scheer and Jasna Fritzi Bauer, characters from Berlin’s nightlife, young actors, Esther Perbandt herself and the fashion and art icon Countess Vera von Lehndorff aka Veruschka were cast for the ensemble.
Nicholas Mockridge examined Spengler’s life’s work and created the scenery, Esther Perbandt designed 15 costumes for the production and Sven Marquardt realized the image and light staging.
In addition to Volker Spengler, actors Alexander Scheer and Jasna Fritzi Bauer, characters from Berlin’s nightlife, young actors, Esther Perbandt herself and the fashion and art icon Countess Vera von Lehndorff aka Veruschka were cast for the ensemble.
The 68-page catalog was produced by DruckConcept and published by DISTANZ Verlag. It can be ordered online or directly at Deschler Gallery.
The 68-page catalog was produced by DruckConcept and published by DISTANZ Verlag. It can be ordered online or directly at Deschler Gallery.
Full credits:
“FLEISCHMANN. Mockridge – Perbandt – Marquardt”
Publisher: Marcus Deschler
Coordination: Kathleen Sichelschmidt & Anja Mosbeck
Concept & design: Jonas Meyer
Text: Max Dax
Photography: Sven Marquardt
Lithography: Mathias Spohn
Production: DruckConcept
Publishing house: DISTANZ Verlag
Distribution: Edel Germany
ISBN 978-3-95476-447-1
Printed in Germany
Cast: Volker Spengler, Vera von Lehndorff, Jasna Fritzi Bauer, Esther Perbandt, Alexander Scheer, Hardy Paetke, Cikomo P., Mirijam Junker, Andreas Braun, David Kücklich, Pascal Götz, Merlin Besson
Full credits:
“FLEISCHMANN. Mockridge – Perbandt – Marquardt”
Publisher: Marcus Deschler
Coordination: Kathleen Sichelschmidt & Anja Mosbeck
Concept & design: Jonas Meyer
Text: Max Dax
Photography: Sven Marquardt
Lithography: Mathias Spohn
Production: DruckConcept
Publishing house: DISTANZ Verlag
Distribution: Edel Germany
ISBN 978-3-95476-447-1
Printed in Germany
Cast: Volker Spengler, Vera von Lehndorff, Jasna Fritzi Bauer, Esther Perbandt, Alexander Scheer, Hardy Paetke, Cikomo P., Mirijam Junker, Andreas Braun, David Kücklich, Pascal Götz, Merlin Besson
Mura Masa
Mura Masa
Client:
MYP Magazine
Text & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed British producer and musician Mura Masa a.k.a. Alex Crossan.
The 23-year-old won a Grammy, was shortlisted for an Ivor Novello, appeared on Forbes’ 30 Under 30, and sold more than half a million units of his debut album. If none of these accomplishments ring a bell, then at the very least you know who we’re talking about once you hear the remarkable song “Lovesick” feat. A$AP Rocky.
On a cozy Sunday afternoon, we met Alex for an interview and photoshoot in the almost deserted Berlin headquarters of Universal Music Germany.
Mura Masa
Client:
MYP Magazine
Text & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed British producer and musician Mura Masa a.k.a. Alex Crossan.
The 23-year-old won a Grammy, was shortlisted for an Ivor Novello, appeared on Forbes’ 30 Under 30, and sold more than half a million units of his debut album. If none of these accomplishments ring a bell, then at the very least you know who we’re talking about once you hear the remarkable song “Lovesick” feat. A$AP Rocky.
On a cozy Sunday afternoon, we met Alex for an interview and photoshoot in the almost deserted Berlin headquarters of Universal Music Germany.
Simplify complexity
Simplify complexity
Client:
Nordemann
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
Photography & post-production:
Maximilian König
For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.
Simplify complexity
Client:
Nordemann
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
Photography & post-production:
Maximilian König
For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.
Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.
Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.
Go East
Go East
Client:
Sven Marquardt
Creative direction:
Jonas Meyer
Cut & grading:
Frederik Bösing
BTS photography & film:
AEN Studio / Artur Nowicki
In 2019, photographer Sven Marquardt and electronic music artist Prurient started a collaboration called EAST—an audio-visual installation that combines imagery with musical language, accompanied by animated videos created by Pfadfinderei Collective.
The whole concept merges Marquardt’s photo series “East Side Girls”—shot in the early eighties in East Berlin—and the East Village area in New York City where Prurient’s label Hospital Productions is situated. In this way, old-school NYC punk and hardcore are melted with what was happening in Berlin in the years before the wall fell.
Over the period of several weeks, EAST was presented in a row of clubs all over Europe. For the events in Klub Tama (Poznan), Goa Club (Rome) and Berghain (Berlin), we were asked to transform Marquardt’s analog photos into a variety of animated visuals to complement the Pfadfinderei films. Due to the fact that the interior conditions in each club were different, we set up the visuals together with the technical managers on-site and supervised the events.
Go East
Client:
Sven Marquardt
Creative direction:
Jonas Meyer
Cut & grading:
Frederik Bösing
BTS phtography & film:
AEN Studio / Artur Nowicki
In 2019, photographer Sven Marquardt and electronic music artist Prurient started a collaboration called EAST—an audio-visual installation that combines imagery with musical language, accompanied by animated videos created by Pfadfinderei Collective.
The whole concept merges Marquardt’s photo series “East Side Girls”—shot in the early eighties in East Berlin—and the East Village area in New York City where Prurient’s label Hospital Productions is situated. In this way, old-school NYC punk and hardcore are melted with what was happening in Berlin in the years before the wall fell.
Over the period of several weeks, EAST was presented in a row of clubs all over Europe. For the events in Klub Tama (Poznan), Goa Club (Rome) and Berghain (Berlin), we were asked to transform Marquardt’s analog photos into a variety of animated visuals to complement the Pfadfinderei films. Due to the fact that the interior conditions in each club were different, we set up the visuals together with the technical managers on-site and supervised the events.
Maximilian Mundt
Maximilian Mundt
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed German actor Maximilian Mundt who plays main character Moritz in Netflix’s youth series “How To Sell Drugs Online (Fast)”.
To escape from the summer heat, we chose a secluded lake in Brandenburg as location for our photo shoot.
Maximilian Mundt
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed German actor Maximilian Mundt who plays main character Moritz in Netflix’s youth series “How To Sell Drugs Online (Fast)”.
To escape from the summer heat, we chose a secluded lake in Brandenburg as location for our photo shoot.
Louis Hofmann
Louis Hofmann
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed award-winning German actor Louis Hofmann who plays main character Jonas Kahnwald in Netflix’s blockbuster series “Dark”.
We chose a former overhead hopper as location and spent an entire afternoon there shooting with Louis. The martial World War II bunker is situated in the Berlin Volkspark Humboldthain, a park that was created in 19th century to commemorate Alexander Humboldt and as a dedication to the beauty of nature. Today it’s a paradise for climbers and sports enthusiasts. How times can change…
Louis Hofmann
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed award-winning German actor Louis Hofmann who plays main character Jonas Kahnwald in Netflix’s blockbuster series “Dark”.
We chose a former overhead hopper as location and spent an entire afternoon there shooting with Louis. The martial World War II bunker is situated in the Berlin Volkspark Humboldthain, a park that was created in 19th century to commemorate Alexander Humboldt and as a dedication to the beauty of nature. Today it’s a paradise for climbers and sports enthusiasts. How times can change…
Modern Agriculture
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first, step we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first step, we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Meeting a plant and seeding expert at KWS SAAT AG:
Meeting a plant and seeding expert at KWS SAAT AG:
The Kooks
The Kooks x Gibson
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed Luke Pritchard, frontman of The Kooks, at the Gibson Guitar Showroom in Berlin-Mitte—a few weeks before the release of the band’s new record, “Let’s Go Sunshine.”
In our interview, Luke discussed the importance of bringing some light and positivity into the world. And he explained how the band managed to revive his late father’s voice on the new record. Luke’s father had passed away when he was a young boy, and after the interview, he told us that his dad once had a Gibson guitar at home as well.
The Kooks x Gibson
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed Luke Pritchard, frontman of The Kooks, at the Gibson Guitar Showroom in Berlin-Mitte—a few weeks before the release of the band’s new record, “Let’s Go Sunshine.”
In our interview, Luke discussed the importance of bringing some light and positivity into the world. And he explained how the band managed to revive his late father’s voice on the new record. Luke’s father had passed away when he was a young boy, and after the interview, he told us that his dad once had a Gibson guitar at home as well.
L'Officiel Hommes x Louis Vuitton
L’Officiel Hommes x Louis Vuitton
Client:
L’Officiel Hommes Germany
Agency:
mar10
Concept & photography:
Robin Kater
Mood film:
Steven Lüdtke
For the Louis Vuitton feature in the German L’Officiel Hommes magazine, Robin Kater created a collage-like visual concept combining indoor and outdoor settings. While Robin was at the helm of concept creation and editorial shoot with Kult Models’ Julius Gebhardt, Steven Ludtke produced a referring mood film with Yvonne Schippke as stylist and Victoria Reuter for hair and make up.
L'Officiel Hommes x Louis Vuitton
Client:
L’Officiel Hommes Germany
Agency:
mar10
Concept & photography:
Robin Kater
Mood film:
Steven Lüdtke
For the Louis Vuitton feature in the German L’Officiel Hommes magazine, Robin Kater created a collage-like visual concept combining indoor and outdoor settings. While Robin was at the helm of concept creation and editorial shoot with Kult Models’ Julius Gebhardt, Steven Ludtke produced a referring mood film with Yvonne Schippke as stylist and Victoria Reuter for hair and make up.
Fynn Kliemann
Fynn Kliemann
Client:
MYP Magazine
Creative direction:
Jonas Meyer
Editing:
Katharina Weiß
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed German YouTube star, musician, and all-rounder Fynn Kliemann at his legendary Kliemannsland, adventure playground and center of his life and work.
Fynn Kliemann
Client:
MYP Magazine
Creative direction:
Jonas Meyer
Editing:
Katharina Weiß
Photography & post-production:
Steven Lüdtke
For MYP Magazine, we portrayed German YouTube star, musician, and all-rounder Fynn Kliemann at his legendary Kliemannsland, adventure playground and center of his life and work.
