BerlinLinienBus
Grandma Comes
Client:
BerlinLinienBus
Agency:
Kleinundpläcking
Concept & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.
With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.
During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.
Grandma Comes
Client:
BerlinLinienBus
Agency:
Kleinundpläcking
Concept & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.
With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.
During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.
Behind-the-scenes content
Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.
Behind-the-scenes content
Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.
Visual campaign identity and website concept
After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.
Visual campaign identity and website concept
After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.
Results
By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.
Results
By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.
The Situation
The Situation
Client:
Tapdo
Script & direction:
Jonas Meyer
Camera, cut & grading:
Maximilian König
Key visual photography:
Steven Lüdtke
Animation:
The Schmutz
We supported German tech startup Tapdo with a product-explaining commercial for its campaign on Kickstarter. The Tapdo guys—who use to create custom-made IoT solutions—developed a magic button which includes a fingerprint sensor worn on the wrist. During an amusing day at the studio, not only did we produce a colorful video for the young yet ambitious company, we also shot a couple of key visual photos for Tapdo’s brand communication in social media. Our dear friends of The Schmutz helped with set design and animation.
The Situation
Client:
Tapdo
Script & direction:
Jonas Meyer
Camera, cut & grading:
Maximilian König
Key visual photography:
Steven Lüdtke
Animation:
The Schmutz
We supported German tech startup Tapdo with a product-explaining commercial for its campaign on Kickstarter. The Tapdo guys—who use to create custom-made IoT solutions—developed a magic button which includes a fingerprint sensor worn on the wrist. During an amusing day at the studio, not only did we produce a colorful video for the young yet ambitious company, we also shot a couple of key visual photos for Tapdo’s brand communication in social media. Our dear friends of The Schmutz helped with set design and animation.
Erden Invest
Rare Earth Elements
Client:
Erden Invest
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client, a new investment platform for strategic metals and rare earth elements called Erden Invest, we created the concept of a differentiating brand imagery based on Kleinundpläcking’s strategic guidelines. At a hidden place in Eastern Germany, we found the perfect scenery for our photo shoot and the brand’s new visual identity.
Rare Earth Elements
Client:
Erden Invest
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client, a new investment platform for strategic metals and rare earth elements called Erden Invest, we created the concept of a differentiating brand imagery based on Kleinundpläcking’s strategic guidelines. At a hidden place in Eastern Germany, we found the perfect scenery for our photo shoot and the brand’s new visual identity.
In addition to the imagery, we were also commissioned to develop the corporate design guidelines and the concept for the brand’s official website.
In addition to the imagery, we were also commissioned to develop the corporate design guidelines and the concept for the brand’s official website.
Jonathan Berlin
Jonathan Berlin
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed award-winning German actor Jonathan Berlin at Luxus Bar—one of our most favorite places in Berlin.
Jonathan Berlin
Client:
MYP Magazine
Creative direction & editing:
Jonas Meyer
Photography & post-production:
Maximilian König
For MYP Magazine, we portrayed award-winning German actor Jonathan Berlin at Luxus Bar—one of our most favorite places in Berlin.
