1, 2, 3, Sommer!
1, 2, 3, Sommer!
Kunde:
Bayerischer Bauindustrieverband e.V.
Leadagentur:
ediundsepp
Kreativdirektion:
Jonas Meyer
DOP:
Steven Lüdtke
Fotografie:
Maximilian König
Im Auftrag der Designagentur ediundsepp und in Kooperation mit der Markenberatung Kleinundpläcking durften wir im Juni 2020 eine unterhaltsame Social-Media-Kampagne für den Bayerischen Bauindustrieverband e.V. entwickeln und realisieren. Unser gemeinsames Ziel: die Bekanntheit der Marke Bayerische Bauindustrie bei jungen Zielgruppen steigern und die inhaltliche Rampe für eine spätere Ausbildungskampagne bauen.
In Zeiten, in denen Freibäder, Kinos und andere öffentliche Orte aus Pandemiegründen unzugänglich waren und Bayern gleichzeitig einen der heißesten Sommer überhaupt erlebte, lieferte unsere Kampagne originelle Ideen zur Gestaltung dieser so besonderen Sommerferien.
Angetrieben von der Losung „1, 2, 3, Sommer“ produzierten wir Anfang Juli an zwei Standorten in Bayern und Brandenburg drei kurze Do-it-yourself-Videos. In deren Mittelpunkt steht eine Gruppe junger Auszubildender, die in ihrer Freizeit mit Hilfe ihrer Fähigkeiten aus der Bayerischen Bauindustrie drei Gewerke fertigen, mit denen sie ihren Freunden und sich selbst den Sommer versüßen: Im Handumdrehen entstehen kleine Pools aus Holzpaletten, Holzsessel für ein improvisiertes Freiluftkino sowie ein massiver Grill für den Garten.
1, 2, 3, Sommer!
Kunde:
Bayer. Bauindustrieverband e.V.
Leadagentur:
ediundsepp
Kreativdirektion:
Jonas Meyer
DOP:
Steven Lüdtke
Fotografie:
Maximilian König
Im Auftrag der Designagentur ediundsepp und in Kooperation mit der Markenberatung Kleinundpläcking durften wir im Juni 2020 eine unterhaltsame Social-Media-Kampagne für den Bayerischen Bauindustrieverband e.V. entwickeln und realisieren. Unser gemeinsames Ziel: die Bekanntheit der Marke Bayerische Bauindustrie bei jungen Zielgruppen steigern und die inhaltliche Rampe für eine spätere Ausbildungskampagne bauen.
In Zeiten, in denen Freibäder, Kinos und andere öffentliche Orte aus Pandemiegründen unzugänglich waren und Bayern gleichzeitig einen der heißesten Sommer überhaupt erlebte, lieferte unsere Kampagne originelle Ideen zur Gestaltung dieser so besonderen Sommerferien.
Angetrieben von der Losung „1, 2, 3, Sommer“ produzierten wir Anfang Juli an zwei Standorten in Bayern und Brandenburg drei kurze Do-it-yourself-Videos. In deren Mittelpunkt steht eine Gruppe junger Auszubildender, die in ihrer Freizeit mit Hilfe ihrer Fähigkeiten aus der Bayerischen Bauindustrie drei Gewerke fertigen, mit denen sie ihren Freunden und sich selbst den Sommer versüßen: Im Handumdrehen entstehen kleine Pools aus Holzpaletten, Holzsessel für ein improvisiertes Freiluftkino sowie ein massiver Grill für den Garten.
Kern unseres Konzepts war es, die drei Geschichten so zu filmen, dass wir sie in der Postproduktion problemlos auf die Formate 16:9, 4:5 und 9:16 bringen konnten – gemäß den individuellen Anforderungen der Plattformen YouTube, Facebook und Instagram. Mit einer Länge von 15 Sekunden war jedes der Videos nicht nur schnell auf dem Smartphone zu konsumieren, sondern passte auch perfekt in das Format der Insta-Story.
Skript und Regie: Fred Funk , Kamera und Schnitt: Steven Lüdtke .
Kern unseres Konzepts war es, die drei Geschichten so zu filmen, dass wir sie in der Postproduktion problemlos auf die Formate 16:9, 4:5 und 9:16 bringen konnten – gemäß den individuellen Anforderungen der Plattformen YouTube, Facebook und Instagram. Mit einer Länge von 15 Sekunden war jedes der Videos nicht nur schnell auf dem Smartphone zu konsumieren, sondern passte auch perfekt in das Format der Insta-Story.
Skript und Regie: Fred Funk , Kamera und Schnitt: Steven Lüdtke .
Neben der Filmproduktion entstanden außerdem sechs hochwertige Kampagnen-Keyvisuals sowie umfangreiches Bildmaterial, das einen amüsanten Blick hinter die Kulissen ermöglichte.
Fotografie & Bildbearbeitung: Maximilian König.
Neben der Filmproduktion entstanden außerdem sechs hochwertige Kampagnen-Keyvisuals sowie umfangreiches Bildmaterial, das einen amüsanten Blick hinter die Kulissen ermöglichte.
Fotografie & Bildbearbeitung: Maximilian König.
Im Anschluss an die Foto- und Videoproduktion entwickelten wir eine visuelle Kampagnenidentität, schrieben einen vierwöchigen Rollout-Plan und erstellten die Texte für jeden einzelnen Social-Media-Post. Darüber hinaus übernahmen wir die Supervision der Paid-Media-Kampagnenausspielung auf Facebook, Instagram und YouTube, für die die Agentur Jubel Media verantwortlich zeichnete.
Gestaltungskonzept, Textentwicklung, Kampagnenplan und Performance-Supervision: Jonas Meyer.
Im Anschluss an die Foto- und Videoproduktion entwickelten wir eine visuelle Kampagnenidentität, schrieben einen vierwöchigen Rollout-Plan und erstellten die Texte für jeden einzelnen Social-Media-Post. Darüber hinaus übernahmen wir die Supervision der Paid-Media-Kampagnenausspielung auf Facebook, Instagram und YouTube, für die die Agentur Jubel Media verantwortlich zeichnete.
Gestaltungskonzept, Textentwicklung, Kampagnenplan und Performance-Supervision: Jonas Meyer.
Nach vier Wochen wurden wir spontan gebeten, die sehr erfolgreiche Ausspielung der Kampagne „1, 2, 3, Sommer“ zu verlängern. Kurzerhand erstellten wir einfache DIY-Anleitungen zu den drei Gewerken, die wir zuvor in unseren Filmen gezeigt hatten, und veröffentlichten diese als userfreundliche Illustrationen auf Facebook und Instagram.
Illustration: Agentur ediundsepp.
Nach vier Wochen wurden wir spontan gebeten, die sehr erfolgreiche Ausspielung der Kampagne „1, 2, 3, Sommer“ zu verlängern. Kurzerhand erstellten wir einfache DIY-Anleitungen zu den drei Gewerken, die wir zuvor in unseren Filmen gezeigt hatten, und veröffentlichten diese als userfreundliche Illustrationen auf Facebook und Instagram.
Illustration: Agentur ediundsepp.
Zu guter Letzt starteten wir Ende September ein Instagram-Gewinnspiel, bei dem es drei sogenannte Bauindustrie-Starterkits zu gewinnen gab: attraktive Holzboxen voller hochwertiger Werkzeuge und anderen Dingen, die bei unseren jungen bayerischen Zielgruppen gerade hoch im Kurs stehen.
Fotografie: Steven Lüdtke, Box-Gestaltung: Marie Parakenings.
Zu guter Letzt starteten wir Ende September ein Instagram-Gewinnspiel, bei dem es drei sogenannte Bauindustrie-Starterkits zu gewinnen gab: attraktive Holzboxen voller hochwertiger Werkzeuge und anderen Dingen, die bei unseren jungen bayerischen Zielgruppen gerade hoch im Kurs stehen.
Fotografie: Steven Lüdtke, Box-Gestaltung: Marie Parakenings.
Credits:
Kreativdirektion und Produktion: Jonas Meyer
Regie: Fred Funk
Kamera: Steven Lüdtke
Zweite Kamera: Ronald Zöllner
Produktionsassistenz: Felix M. Weber
Musik: Elmar Weyland
Setdesign: David Lichtenauer & Lars Noll
Haare & Makeup: Luiza Galvão Simor
Schnitt: Steven Lüdtke
Grading: Georg Meyer
Animation & Grafik: Benn Zorn
Fotografie: Maximilian König
Produktion: ediundsepp
Zielgruppenentwicklung: Kleinundpläcking
Gestaltung Starterkit: Marie Parakenings
Illustration Bauanleitungen: ediundsepp
Credits:
Kreativdirektion und Produktion: Jonas Meyer
Regie: Fred Funk
Kamera: Steven Lüdtke
Zweite Kamera: Ronald Zöllner
Produktionsassistenz: Felix M. Weber
Musik: Elmar Weyland
Setdesign: David Lichtenauer & Lars Noll
Haare & Makeup: Luiza Galvão Simor
Schnitt: Steven Lüdtke
Grading: Georg Meyer
Animation & Grafik: Benn Zorn
Fotografie: Maximilian König
Produktion: ediundsepp
Zielgruppenentwicklung: Kleinundpläcking
Gestaltung Starterkit: Marie Parakenings
Illustration Bauanleitungen: ediundsepp
1, 2, 3, Sommer!
1, 2, 3, Sommer!
Client:
Bayerischer Bauindustrieverband e.V.
Lead agency:
ediundsepp
Creative direction:
Jonas Meyer
DOP:
Steven Lüdtke
Photography:
Maximilian König
On behalf of Munich-based design agency ediundsepp and Berlin-based brand consultancy Kleinundpläcking, we created an entertaining social media campaign in June 2020 for their client, Bayerischer Bauindustrieverband e.V. (Bavarian Construction Industry Association).
The aim of the campaign was to increase brand awareness among young target groups by inspiring them to novel ideas for their school vacations—in times when open-air baths, cinemas, and other public spaces are all closed, not to mention one of the hottest summers ever.
Driven by the campaign’s claim, “1, 2, 3, Sommer,” we produced three light-hearted DIY-themed videos in Bavaria and Brandenburg, showing a group of construction industry apprentices building their own pool, some wooden chairs for an outdoor cinema, and a massive barbecue grill for use at home.
1, 2, 3, Sommer!
Client:
Bayer. Bauindustrieverband e.V.
Lead agency:
ediundsepp
Creative direction:
Jonas Meyer
DOP:
Steven Lüdtke
Photography:
Maximilian König
On behalf of Munich-based design agency ediundsepp and Berlin-based brand consultancy Kleinundpläcking, we created an entertaining social media campaign in June 2020 for their client, Bayerischer Bauindustrieverband e.V. (Bavarian Construction Industry Association).
The aim of the campaign was to increase brand awareness among young target groups by inspiring them to novel ideas for their school vacations—in times when open-air baths, cinemas, and other public spaces are all closed, not to mention one of the hottest summers ever.
Driven by the campaign’s claim, “1, 2, 3, Sommer,” we produced three light-hearted DIY-themed videos in Bavaria and Brandenburg, showing a group of construction industry apprentices building their own pool, some wooden chairs for an outdoor cinema, and a massive barbecue grill for use at home.
Part of the production concept was to film the three stories in such a way that, we could easily cut them in the post-production phase to 16:9, 4:5, and 9:16 formats according to the requirements of YouTube, Facebook, and Instagram. With a length of 15 seconds, each video was quick to watch and fit perfectly into a single Instagram story.
Script and direction by Fred Funk, camera and editing by Steven Lüdtke.
Part of the production concept was to film the three stories in such a way that, we could easily cut them in the post-production phase to 16:9, 4:5, and 9:16 formats according to the requirements of YouTube, Facebook, and Instagram. With a length of 15 seconds, each video was quick to watch and fit perfectly into a single Instagram story.
Script and direction by Fred Funk, camera and editing by Steven Lüdtke.
In addition to the film production, we shot six high-quality key visual photos and a number of amusing behind-the-scenes pictures.
Photography by Maximilian König.
In addition to the film production, we shot six high-quality key visual photos and a number of amusing behind-the-scenes pictures.
Photography by Maximilian König.
Equipped with a basket full of content, we created a visual identity for the campaign, made a four-week communication plan, wrote the texts for every single post, and supervised the campaign’s paid media performance on Facebook, Instagram, and YouTube, managed by Jubel Media agency.
Concept, text, and supervision by Jonas Meyer.
Equipped with a basket full of content, we created a visual identity for the campaign, made a four-week communication plan, wrote the texts for every single post, and supervised the campaign’s paid media performance on Facebook, Instagram, and YouTube, managed by Jubel Media agency.
Concept, text, and supervision by Jonas Meyer.
After four weeks, we were spontaneously asked to extend the very successful “1, 2, 3, Summer” campaign. Without further ado, we created and published easy-to-use DIY instructions for the presented pool, cinema, and grill.
Illustration by ediundsepp agency.
After four weeks, we were spontaneously asked to extend the very successful “1, 2, 3, Summer” campaign. Without further ado, we created and published easy-to-use DIY instructions for the presented pool, cinema, and grill.
Illustration by ediundsepp agency.
After that, we set up an Instagram lottery giving away three so-called “Bauindustrie Starterkits”—nice boxes full of tools, food, and other cool items highly appreciated by our young Bavarian target groups.
Photography by Steven Lüdtke, box design by Marie Parakenings.
After that, we set up an Instagram lottery giving away three so-called “Bauindustrie Starterkits”—nice boxes full of tools, food, and other cool items highly appreciated by our young Bavarian target groups.
Photography by Steven Lüdtke, box design by Marie Parakenings.
Full credits:
Creative director and producer: Jonas Meyer
Director: Fred Funk
D.O.P.: Steven Lüdtke
2nd camera: Ronald Zöllner
1st AC: Felix M. Weber
Music: Elmar Weyland
Set design: David Lichtenauer & Lars Noll
Hair & makeup: Luiza Galvão Simor
Editing: Steven Lüdtke
Grading: Georg Meyer
Animation & graphics: Benn Zorn
Photography: Maximilian König
Production: ediundsepp
Target customer profiling: Kleinundpläcking
Box design: Marie Parakenings
Instruction guidelines: ediundsepp
Full credits:
Creative director and producer: Jonas Meyer
Director: Fred Funk
D.O.P.: Steven Lüdtke
2nd camera: Ronald Zöllner
1st AC: Felix M. Weber
Music: Elmar Weyland
Set design: David Lichtenauer & Lars Noll
Hair & makeup: Luiza Galvão Simor
Editing: Steven Lüdtke
Grading: Georg Meyer
Animation & graphics: Benn Zorn
Photography: Maximilian König
Production: ediundsepp
Target customer profiling: Kleinundpläcking
Box design: Marie Parakenings
Instruction guidelines: ediundsepp
Past, Present and Future
Past, Present and Future
Client:
Sven Marquardt
Creative direction:
Tavy Hornbrook
Coding:
TrixCode
Project management:
Jonas Meyer
Sven Marquardt, an internationally sought-after photographer who has been witnessing the history of the divided and reunited city of Berlin for more than half a century, asked us to build a new website that should be not less than a showcase of his photographic life to date.
Marquardt’s request was quite a challenge, as his curriculum vitae ranges from East Berlin punk to the face of the world-famous techno club Berghain. In the international culture and fashion scene, today, he is regarded as a person of pop culture with a fine sense of zeitgeist.
With such a remarkable life before our eyes, we created a contemporary and extravagant but fully responsive website that is not only an artistic retrospective on forty very personal years of analog photography. The site also offers a thrilling look at his current projects—and equips him technologically for the next decade to come.
Past, Present and Future
Client:
Sven Marquardt
Creative design:
Tavy Hornbrook
Coding:
TrixCode
Project management:
Jonas Meyer
Sven Marquardt, an internationally sought-after photographer who has been witnessing the history of the divided and reunited city of Berlin for more than half a century, asked us to build a new website that should be not less than a showcase of his photographic life to date.
Marquardt’s request was quite a challenge, as his curriculum vitae ranges from East Berlin punk to the face of the world-famous techno club Berghain. In the international culture and fashion scene, today, he is regarded as a person of pop culture with a fine sense of zeitgeist.
With such a remarkable life before our eyes, we created a contemporary and extravagant but fully responsive website that is not only an artistic retrospective on forty very personal years of analog photography. The site also offers a thrilling look at his current projects—and equips him technologically for the next decade to come.
Simplify complexity
Simplify complexity
Client:
Nordemann
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
Photography & post-production:
Maximilian König
For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.
Simplify complexity
Client:
Nordemann
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
Photography & post-production:
Maximilian König
For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.
Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.
Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.
Bless you!
Bless you!
Client:
German Federal Ministry of Health
Agency:
Wenkerottke
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
In cooperation with the Berlin agency Wenkerottke, art director Tavy Hornbrook and I created an all-new concept for the landing page of German Federal Ministry of Health’s official website, focusing on today’s user habits and expectations.
In the next step, we updated the ministry’s visual identity and created a state-of-the-art website concept — bilingual and barrier-free.
Bless you!
Client:
German Federal Ministry of Health
Agency:
Wenkerottke
Creative direction:
Jonas Meyer
Art direction:
Tavy Hornbrook
In cooperation with the Berlin agency Wenkerottke, art director Tavy Hornbrook and I created an all-new concept for the landing page of German Federal Ministry of Health’s official website, focusing on today’s user habits and expectations.
In the next step, we updated the ministry’s visual identity and created a state-of-the-art website concept — bilingual and barrier-free.
Go East
Go East
Client:
Sven Marquardt
Creative direction:
Jonas Meyer
Cut & grading:
Frederik Bösing
BTS photography & film:
AEN Studio / Artur Nowicki
In 2019, photographer Sven Marquardt and electronic music artist Prurient started a collaboration called EAST—an audio-visual installation that combines imagery with musical language, accompanied by animated videos created by Pfadfinderei Collective.
The whole concept merges Marquardt’s photo series “East Side Girls”—shot in the early eighties in East Berlin—and the East Village area in New York City where Prurient’s label Hospital Productions is situated. In this way, old-school NYC punk and hardcore are melted with what was happening in Berlin in the years before the wall fell.
Over the period of several weeks, EAST was presented in a row of clubs all over Europe. For the events in Klub Tama (Poznan), Goa Club (Rome) and Berghain (Berlin), we were asked to transform Marquardt’s analog photos into a variety of animated visuals to complement the Pfadfinderei films. Due to the fact that the interior conditions in each club were different, we set up the visuals together with the technical managers on-site and supervised the events.
Go East
Client:
Sven Marquardt
Creative direction:
Jonas Meyer
Cut & grading:
Frederik Bösing
BTS phtography & film:
AEN Studio / Artur Nowicki
In 2019, photographer Sven Marquardt and electronic music artist Prurient started a collaboration called EAST—an audio-visual installation that combines imagery with musical language, accompanied by animated videos created by Pfadfinderei Collective.
The whole concept merges Marquardt’s photo series “East Side Girls”—shot in the early eighties in East Berlin—and the East Village area in New York City where Prurient’s label Hospital Productions is situated. In this way, old-school NYC punk and hardcore are melted with what was happening in Berlin in the years before the wall fell.
Over the period of several weeks, EAST was presented in a row of clubs all over Europe. For the events in Klub Tama (Poznan), Goa Club (Rome) and Berghain (Berlin), we were asked to transform Marquardt’s analog photos into a variety of animated visuals to complement the Pfadfinderei films. Due to the fact that the interior conditions in each club were different, we set up the visuals together with the technical managers on-site and supervised the events.
Modern Agriculture
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first, step we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first step, we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Meeting a plant and seeding expert at KWS SAAT AG:
Meeting a plant and seeding expert at KWS SAAT AG:
CIVIS mit Sonde
CIVIS mit Sonde
Client:
RCDS Germany
Brand positioning & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
Illustrations:
Bitteschön.tv
For the 60th anniversary of the political debate magazine CIVIS mit Sonde, we were commissioned with a comprehensive strategic and visual rebranding. We developed a differentiating brand positioning, created a modern editorial design inspired by some heritage graphic elements, and established an all-new brand imagery.
For more than five years now, the CIVIS mit Sonde guys have been entrusting us with the ongoing creative direction, photo production, layout, and prepress for the magazine, which is published three times a year. Also on board from the beginning: amazing illustrator Roland Brückner with his Bitteschön.tv team.
CIVIS mit Sonde
Client:
RCDS Germany
Brand positioning & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
Illustrations:
Bitteschön.tv
For the 60th anniversary of the political debate magazine CIVIS mit Sonde, we were commissioned with a comprehensive strategic and visual rebranding. We developed a differentiating brand positioning, created a modern editorial design inspired by some heritage graphic elements, and established an all-new brand imagery.
For more than five years now, the CIVIS mit Sonde guys have been entrusting us with the ongoing creative direction, photo production, layout, and prepress for the magazine, which is published three times a year. Also on board from the beginning: amazing illustrator Roland Brückner with his Bitteschön.tv team.
German Exclusive Cars
Unveil The Unseen
Client:
German Exclusive Cars
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
Kleinundpläcking created for their client, German Exclusive Cars, a brand called Nolton. The brand’s promise: setting new standards in luxury interior customization of Mercedes-Benz cars. For implementing Nolton’s positioning, “Unveil The Unseen,” we produced the main photo key visuals—a customized C-Class hidden in the woods.
Unveil The Unseen
Client:
German Exclusive Cars
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography and post-production:
Maximilian König
Kleinundpläcking created for their client, German Exclusive Cars, a brand called Nolton. The brand’s promise: setting new standards in luxury interior customization of Mercedes-Benz cars. For implementing Nolton’s positioning, “Unveil The Unseen,” we produced the main photo key visuals—a customized C-Class hidden in the woods.
BerlinLinienBus
Grandma Comes
Client:
BerlinLinienBus
Agency:
Kleinundpläcking
Concept & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.
With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.
During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.
Grandma Comes
Client:
BerlinLinienBus
Agency:
Kleinundpläcking
Concept & creative direction:
Jonas Meyer
Photography & post-production:
Maximilian König
For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.
With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.
During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.
Behind-the-scenes content
Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.
Behind-the-scenes content
Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.
Visual campaign identity and website concept
After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.
Visual campaign identity and website concept
After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.
Results
By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.
Results
By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.
