Ballet Without a Stage
Ballet Without a Stage
Client:
Friedrichstadt-Palast / C/O Berlin
Concept & direction:
Jonas Meyer
DOP:
Steven Lüdtke
Music:
Florian Deitermann
In October 2019, East Berlin photographer Sven Marquardt photographed several members of the international ballet ensemble of world-famous Friedrichstadt-Palast. Even though it was unclear at the time when and where these photos would be presented to the public, we were asked to come on set and capture the moments on video.
Overwhelmed and simultaneously inspired by the grace and attitude of the Palace’s ballet, we decided on-site to produce more than a usual making-of video. The result was an artistic film, the dynamic of which was determined by the expressive movements of the dancers and the special atmosphere during the production days.
Ballet Without a Stage
Client:
Friedrichstadt-Palast / C/O Berlin
Concept & direction:
Jonas Meyer
DOP:
Steven Lüdtke
Music:
Florian Deitermann
In October 2019, East Berlin photographer Sven Marquardt photographed several members of the international ballet ensemble of world-famous Friedrichstadt-Palast. Even though it was unclear at the time when and where these photos would be presented to the public, we were asked to come on set and capture the moments on video.
Overwhelmed and simultaneously inspired by the grace and attitude of the Palace’s ballet, we decided on-site to produce more than a usual making-of video. The result was an artistic film, the dynamic of which was determined by the expressive movements of the dancers and the special atmosphere during the production days.
Less than half a year after the photoshoot, the artists portrayed were deprived of their stage and essentially became “stageless” when all performances from March 11th, 2020 were canceled due to the coronavirus pandemic.
Facing this new situation, Sven Marquardt’s photographs took on a whole new meaning—and suddenly the idea of a photo exhibition called “STAGELESS . SVEN MARQUARDT” in the Palast’s empty foyer was born. In cooperation with the renowned C/O Berlin Foundation and headed by its main curator Felix Hoffmann, the ensemble’s portraits were printed on massive construction fence tarpaulins illuminated with construction lights and presented to the public from the beginning of October until the end of November 2020 (without any entrance fee).
Less than half a year after the photoshoot, the artists portrayed were deprived of their stage and essentially became “stageless” when all performances from March 11th, 2020 were canceled due to the coronavirus pandemic.
Facing this new situation, Sven Marquardt’s photographs took on a whole new meaning—and suddenly the idea of a photo exhibition called “STAGELESS . SVEN MARQUARDT” in the Palast’s empty foyer was born. In cooperation with the renowned C/O Berlin Foundation and headed by its main curator Felix Hoffmann, the ensemble’s portraits were printed on massive construction fence tarpaulins illuminated with construction lights and presented to the public from the beginning of October until the end of November 2020 (without any entrance fee).
With this new development, our 100-second video that we produced in late 2019 became the exhibition’s official promotion trailer. What’s more, as part of the upcoming communication activities, we were also asked to create three specific video cutouts from the comprehensive footage we had on hand. These 15-second clips focusing on individual dancers were used for the Palast’s official exhibition promotion on social media, for which we cut each video to the 9:16 and 4:5 formats required by stories and timelines on social media.
With this new development, our 100-second video that we produced in late 2019 became the exhibition’s official promotion trailer. What’s more, as part of the upcoming communication activities, we were also asked to create three specific video cutouts from the comprehensive footage we had on hand. These 15-second clips focusing on individual dancers were used for the Palast’s official exhibition promotion on social media, for which we cut each video to the 9:16 and 4:5 formats required by stories and timelines on social media.
In addition, we created an expressive loop video for the big LED screens hanging outside above the main entrance.
In addition, we created an expressive loop video for the big LED screens hanging outside above the main entrance.
Besides this marketing-centered work, we were also asked to create a concept for a video visual: a cinematic, artistic addition to the “StageLess” photo exhibition. During a detailed exploration of the many empty rooms and corridors of the Friedrichstadt-Palast, we came across a so-called “ghostlight:” In theaters around the world, when the auditorium is empty, there is a tradition of leaving a single light on until the ensemble returns to the stage and the auditorium is filled again.
At that moment we knew immediately that we wanted to start our cinematic visual with this symbol of hope. In the following days, we produced a 10-minute video walk through the empty Palast that we subsequently combined with rough construction sounds and digital overlays of Sven Marquardt’s analog ensemble portraits—like faces that sometimes appear out of the dark as if they were ghosts inhabiting the void.
Besides this marketing-centered work, we were also asked to create a concept for a video visual: a cinematic, artistic addition to the “StageLess” photo exhibition. During a detailed exploration of the many empty rooms and corridors of the Friedrichstadt-Palast, we came across a so-called “ghostlight:” In theaters around the world, when the auditorium is empty, there is a tradition of leaving a single light on until the ensemble returns to the stage and the auditorium is filled again.
At that moment we knew immediately that we wanted to start our cinematic visual with this symbol of hope. In the following days, we produced a 10-minute video walk through the empty Palast that we subsequently combined with rough construction sounds and digital overlays of Sven Marquardt’s analog ensemble portraits—like faces that sometimes appear out of the dark as if they were ghosts inhabiting the void.
During the photo exhibition, this video was permanently shown in the middle of the foyer on both sides of the stairs—and at a height of about five meters. When you stand on the huge stairs in the foyer featuring several meter-high video projections, you will almost feel as if you are in an abandoned grand hotel.
During the photo exhibition, this video was permanently shown in the middle of the foyer on both sides of the stairs—and at a height of about five meters. When you stand on the huge stairs in the foyer featuring several meter-high video projections, you will almost feel as if you are in an abandoned grand hotel.
Credits:
Photography by Sven Marquardt
Personal assistance by Hardy Paetke
Concept, direction & production by Jonas Meyer
DOP, cut & grading by Steven Lüdtke
2nd camera by Frederik Bösing
Fashion by Klaus Stockhausen
Hair & makeup by Saskia Krause
Assistance by Felix Stößer
Production assistance by Ralf Preßmar
Music by Florian Deitermann
Graphics by Marc Naroska
Credits:
Photography by Sven Marquardt
Personal assistance by Hardy Paetke
Concept, direction & production by Jonas Meyer
DOP, cut & grading by Steven Lüdtke
2nd camera by Frederik Bösing
Fashion by Klaus Stockhausen
Hair & makeup by Saskia Krause
Assistance by Felix Stößer
Production assistance by Ralf Preßmar
Music by Florian Deitermann
Graphics by Marc Naroska
1, 2, 3, Sommer!
1, 2, 3, Sommer!
Client:
Bayerischer Bauindustrieverband e.V.
Lead agency:
ediundsepp
Creative direction:
Jonas Meyer
DOP:
Steven Lüdtke
Photography:
Maximilian König
On behalf of Munich-based design agency ediundsepp and Berlin-based brand consultancy Kleinundpläcking, we created an entertaining social media campaign in June 2020 for their client, Bayerischer Bauindustrieverband e.V. (Bavarian Construction Industry Association).
The aim of the campaign was to increase brand awareness among young target groups by inspiring them to novel ideas for their school vacations—in times when open-air baths, cinemas, and other public spaces are all closed, not to mention one of the hottest summers ever.
Driven by the campaign’s claim, “1, 2, 3, Sommer,” we produced three light-hearted DIY-themed videos in Bavaria and Brandenburg, showing a group of construction industry apprentices building their own pool, some wooden chairs for an outdoor cinema, and a massive barbecue grill for use at home.
1, 2, 3, Sommer!
Client:
Bayer. Bauindustrieverband e.V.
Lead agency:
ediundsepp
Creative direction:
Jonas Meyer
DOP:
Steven Lüdtke
Photography:
Maximilian König
On behalf of Munich-based design agency ediundsepp and Berlin-based brand consultancy Kleinundpläcking, we created an entertaining social media campaign in June 2020 for their client, Bayerischer Bauindustrieverband e.V. (Bavarian Construction Industry Association).
The aim of the campaign was to increase brand awareness among young target groups by inspiring them to novel ideas for their school vacations—in times when open-air baths, cinemas, and other public spaces are all closed, not to mention one of the hottest summers ever.
Driven by the campaign’s claim, “1, 2, 3, Sommer,” we produced three light-hearted DIY-themed videos in Bavaria and Brandenburg, showing a group of construction industry apprentices building their own pool, some wooden chairs for an outdoor cinema, and a massive barbecue grill for use at home.
Part of the production concept was to film the three stories in such a way that, we could easily cut them in the post-production phase to 16:9, 4:5, and 9:16 formats according to the requirements of YouTube, Facebook, and Instagram. With a length of 15 seconds, each video was quick to watch and fit perfectly into a single Instagram story.
Script and direction by Fred Funk, camera and editing by Steven Lüdtke.
Part of the production concept was to film the three stories in such a way that, we could easily cut them in the post-production phase to 16:9, 4:5, and 9:16 formats according to the requirements of YouTube, Facebook, and Instagram. With a length of 15 seconds, each video was quick to watch and fit perfectly into a single Instagram story.
Script and direction by Fred Funk, camera and editing by Steven Lüdtke.
In addition to the film production, we shot six high-quality key visual photos and a number of amusing behind-the-scenes pictures.
Photography by Maximilian König.
In addition to the film production, we shot six high-quality key visual photos and a number of amusing behind-the-scenes pictures.
Photography by Maximilian König.
Equipped with a basket full of content, we created a visual identity for the campaign, made a four-week communication plan, wrote the texts for every single post, and supervised the campaign’s paid media performance on Facebook, Instagram, and YouTube, managed by Jubel Media agency.
Concept, text, and supervision by Jonas Meyer.
Equipped with a basket full of content, we created a visual identity for the campaign, made a four-week communication plan, wrote the texts for every single post, and supervised the campaign’s paid media performance on Facebook, Instagram, and YouTube, managed by Jubel Media agency.
Concept, text, and supervision by Jonas Meyer.
After four weeks, we were spontaneously asked to extend the very successful “1, 2, 3, Summer” campaign. Without further ado, we created and published easy-to-use DIY instructions for the presented pool, cinema, and grill.
Illustration by ediundsepp agency.
After four weeks, we were spontaneously asked to extend the very successful “1, 2, 3, Summer” campaign. Without further ado, we created and published easy-to-use DIY instructions for the presented pool, cinema, and grill.
Illustration by ediundsepp agency.
After that, we set up an Instagram lottery giving away three so-called “Bauindustrie Starterkits”—nice boxes full of tools, food, and other cool items highly appreciated by our young Bavarian target groups.
Photography by Steven Lüdtke, box design by Marie Parakenings.
After that, we set up an Instagram lottery giving away three so-called “Bauindustrie Starterkits”—nice boxes full of tools, food, and other cool items highly appreciated by our young Bavarian target groups.
Photography by Steven Lüdtke, box design by Marie Parakenings.
Full credits:
Creative director and producer: Jonas Meyer
Director: Fred Funk
D.O.P.: Steven Lüdtke
2nd camera: Ronald Zöllner
1st AC: Felix M. Weber
Music: Elmar Weyland
Set design: David Lichtenauer & Lars Noll
Hair & makeup: Luiza Galvão Simor
Editing: Steven Lüdtke
Grading: Georg Meyer
Animation & graphics: Benn Zorn
Photography: Maximilian König
Production: ediundsepp
Target customer profiling: Kleinundpläcking
Box design: Marie Parakenings
Instruction guidelines: ediundsepp
Full credits:
Creative director and producer: Jonas Meyer
Director: Fred Funk
D.O.P.: Steven Lüdtke
2nd camera: Ronald Zöllner
1st AC: Felix M. Weber
Music: Elmar Weyland
Set design: David Lichtenauer & Lars Noll
Hair & makeup: Luiza Galvão Simor
Editing: Steven Lüdtke
Grading: Georg Meyer
Animation & graphics: Benn Zorn
Photography: Maximilian König
Production: ediundsepp
Target customer profiling: Kleinundpläcking
Box design: Marie Parakenings
Instruction guidelines: ediundsepp
Modern Agriculture
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first, step we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
Modern Agriculture
Client:
Forum Moderne Landwirtschaft
Agency:
Kleinundpläcking
Creative direction:
Jonas Meyer
Photography & post-production:
Steven Lüdtke
After Kleinundpläcking (a Berlin-based brand consultancy) had developed the Modern Agriculture brand (German: “Moderne Landwirtschaft”) for their client Forum Moderne Landwirtschaft e.V., we were asked to create the brand’s visual language based on a sharp and differentiating brand promise: “the knowledge of us all“ (“Unser aller Wissen“).
In the first step, we produced a series of key visual photos to interpret the brand’s core values. Our goal was not just to photograph the motives of agriculture, but also to take some pictures in the heart of a big city—to explain that modern agriculture is an essential part of people’s day-to-day life, no matter where they’re living.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the second step, we produced an image film—directed by our dear Frederik Bösing—to explain the brand promise. Originally, it was only planned to use the video for internal purposes. But then FML’s people decided to show it to the entire world—in the context of the official launch of the new brand.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
In the third step, we developed additional brand identity components such as logo, color scheme, or typography, and defined detailed corporate design guidelines.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Together with our friends of Wenkerottke agency, we created in the fourth step a magazine-like website concept that gives the brand a digital home: contemporary, content-focused, target group-relevant, and synchronized with the social media channels.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Over the last years, we’ve been ongoingly producing dozens of photo editorials and short videos telling the enormous variety of stories and personalities that define the agricultural sector in Germany.
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Visiting Horsch company, a manufacturer of blood-red agricultural machinery:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Exploring one of Germany’s most modern supermarkets—guided by its founder himself:
Meeting a plant and seeding expert at KWS SAAT AG:
Meeting a plant and seeding expert at KWS SAAT AG:
