Simplify complexity

Simplify complexity

Client:
Nordemann

Creative direction:
Jonas Meyer

Art direction:
Tavy Hornbrook

Photography & post-production:
Maximilian König

For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.

Simplify complexity

Client:
Nordemann

Creative direction:
Jonas Meyer

Art direction:
Tavy Hornbrook

Photography & post-production:
Maximilian König

For the launch of international law firm Nordemann, we were asked to create a bold but relaxing visual identity—along with the brand’s promise to simplify complexity in the field of legal advice.

Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.

www.nordemann.de

Based on the brand positioning and visual identity, we also created a refreshing and contemporary website: fully responsive, easy to use and highly differentiating to the mostly grey and boring world of law firm brands.

www.nordemann.de


BerlinLinienBus

Grandma Comes

Client:
BerlinLinienBus

Agency:
Kleinundpläcking

Concept & creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.

With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.

During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.

Grandma Comes

Client:
BerlinLinienBus

Agency:
Kleinundpläcking

Concept & creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.

With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.

During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.

Behind-the-scenes content

Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.

Behind-the-scenes content

Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.

Visual campaign identity and website concept

After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.

Visual campaign identity and website concept

After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.

Results

By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.

Results

By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.


Erden Invest

Rare Earth Elements

Client:
Erden Invest

Agency:
Kleinundpläcking

Creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

For Kleinundpläcking and their client, a new investment platform for strategic metals and rare earth elements called Erden Invest, we created the concept of a differentiating brand imagery based on Kleinundpläcking’s strategic guidelines. At a hidden place in Eastern Germany, we found the perfect scenery for our photo shoot and the brand’s new visual identity.

Rare Earth Elements

Client:
Erden Invest

Agency:
Kleinundpläcking

Creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

For Kleinundpläcking and their client, a new investment platform for strategic metals and rare earth elements called Erden Invest, we created the concept of a differentiating brand imagery based on Kleinundpläcking’s strategic guidelines. At a hidden place in Eastern Germany, we found the perfect scenery for our photo shoot and the brand’s new visual identity.

In addition to the imagery, we were also commissioned to develop the corporate design guidelines and the concept for the brand’s official website.

www.erdeninvest.de

In addition to the imagery, we were also commissioned to develop the corporate design guidelines and the concept for the brand’s official website.

www.erdeninvest.de