BerlinLinienBus

Grandma Comes

Client:
BerlinLinienBus

Agency:
Kleinundpläcking

Concept & creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.

With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.

During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.

Grandma Comes

Client:
BerlinLinienBus

Agency:
Kleinundpläcking

Concept & creative direction:
Jonas Meyer

Photography & post-production:
Maximilian König

For Kleinundpläcking and their client BerlinLinienbus, a European remote bus company based in Berlin, we created the idea for the company’s very first commercial and, based on that, developed the concept for an image campaign on social media.

With the help of producer Gerrit Klein, director Gabriel Borgetto, DOP Roland Stuprich and our friends from Bonaparte Films, we were able to bring the spot alive.

During Bonaparte’s commercial production in Hamburg, we photographed the campaign’s main key visuals on set.

Behind-the-scenes content

Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.

Behind-the-scenes content

Furthermore, we produced a comprehensive behind-the-scenes photo and video package for the company’s social media activities with Maximilian König as photographer and Steven Lüdtke as director of a behind-the-scenes film.

Visual campaign identity and website concept

After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.

Visual campaign identity and website concept

After the commercial and photo production we created a specific campaign design and developed the concept for an interactive campaign website that was realized by diesdas.digital. On this website, BerlinLinienBus’s followers could upload their personal, campaign-related content. So the brand was able to directly communicate with its target groups.

Results

By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.

Results

By the end of summer 2016, the BerlinLinienBus spot had a total of more than 2.5 million clicks on YouTube and Facebook. In August 2016, it was the #1 YouTube ad in Germany—ahead of Nike and Samsung. In the same month, BLB has doubled the turnover to 2.4 million euros, the highest monthly turnover in the company’s history. In August and September 2016, market share increased by 3% to 14%. In addition, passenger numbers tripled in August 2016 compared to August 2015.


KXXK

Big City Life

Client:
KXXK by Kilian Kerner

Script & direction:
Jonas Meyer

Camera, cut & grading:
Steven Lüdtke

Music:
Elmar Weyland

BTS photography:
Robin Kater

In early 2019, we supported fashion designer Kilian Kerner’s comeback at Berlin Fashion Week with a short black-and-white film. For the launch of his all-new brand KXXK, we created a video concept that tells the story of a young woman who is dealing with the emotional challenges that come with living in a big city. With a remarkable cast of young German actresses and actors, a sophisticated location and music composed by Elmar Weyland, we emphasized Kilian’s inspiration for his new collection.

Big City Life

Client:
KXXK by Kilian Kerner

Script & direction:
Jonas Meyer

Camera, cut & grading:
Steven Lüdtke

Music:
Elmar Weyland

BTS photography:
Robin Kater

In early 2019, we supported fashion designer Kilian Kerner’s comeback at Berlin Fashion Week with a short black-and-white film. For the launch of his all-new brand KXXK, we created a video concept that tells the story of a young woman who is dealing with the emotional challenges that come with living in a big city. With a remarkable cast of young German actresses and actors, a sophisticated location and music composed by Elmar Weyland, we emphasized Kilian’s inspiration for his new collection.

Credits:

Director: Jonas Meyer

Cast: Gizem Emre, Rafael Gareisen, Alina Levshin & Sebastian Schneider

Script: Jonas Meyer & Kilian Kerner
DOP & Cut: Steven Lüdtke
Camera assistant: Felix M. Weber
Light: Maximilian König

Music & sound: Elmar Weyland

Text: Kilian Kerner

Styling: Kilian Kerner & Rocco Kowalski
Makeup: Christina Vacirca & Marielena Krewer for NYX Professional Makeup
Hair: Christina Vacirca & Marielena Krewer
Shoes: Crocs / Stylist own
Bags: Samsonite designed by Kilian Kerner

Photography: Robin Kater
Behind the scenes: Moritz Jekat

Production: Jonas Meyer & Steven Lüdtke

Many thanks to Kleinundpläcking & Refinery High End Coffee

Kilian also thanks:

Alex, Robin, Susana, Sylvia, Jonas, Steve, the entire film crew, Staatl. Fachingen, Crocs, NYX Professional Makeup, Samsonite, Astrid, Janna, Schneiderei Pawlik & Team, Noriko, Heiner, Claire, Patrick, Dirk, Jeanette, Mareike, Robert, Gizem, Alina, Rafael, Sebastian, Rocco, Sabine, Ingo, Anne, Dina, Andres, Janita, Theresa, Redken & Mama.