Jonas Meyer

Jonas is a creative director, brand strategist, and publisher with a big heart for words and visuals—and a talent for transforming free thoughts into precise concepts.

As an expert in brand communication and strategy, he already had the pleasure to work for a wide variety of companies, people, and institutions: from BMW to Beiersdorf, from Jens Spahn to Sven Marquardt, from the German Federal Ministry of Health to Friedrichstadt-Palast.

In 2016, Jonas experienced perhaps the most intense period of his professional life to date: When Kleinundpläcking, an automotive-focused brandy consultancy, was commissioned with the repositioning of Mercedes-Benz and the implementation of a new global brand style, called “Modern Luxury,” he was not only asked to analyze the international competitive environment in the premium segment and to develop the profiles of the main target groups. He was also responsible for the concept of a new photographic language and the visual reinterpretation of the brand’s claim “The Best.”

Growing up in a small and placid town in the southwest of Germany, Jonas used to sell self-designed flyers when he was a kid. In 2008, while studying operational economics, he founded a visual communication agency called JMVC at the startup center of his university. After he had met young photo artist Lukas Leister, they created MYP Magazine together, a non-commercial online magazine about remarkable personalities from all over the world.

In 2011, he packed his magazine work and the—finally achieved—university diploma in a bag and tore off to Berlin. MYP began to breathe and unfolded, and Jonas, step by step, met the people of today’s ensemble. So the common story started.

Selection of journalistic publications:


Berliner Stadtmission – Für die ohne Zuhause

Apr 16, 2020 – Interview for MYP Magazine [German]


Jannis Niewöhner & Sabin Tambrea – Hymne auf die Freundschaft

Mar 9, 2020 – Interview for MYP Magazine [German]


Klaus Stockhausen – Am Geist der Zeit

Feb 27, 2020 – Portrait for MYP Magazine [German]


Mura Masa – An Interconnective Thing

Feb 1, 2020 – Interview for MYP Magazine [English]


Ludwig Trepte – Vom Reiz der Finsternis

Jan 2, 2020 – Interview for MYP Magazine [German]


Flume – A Modern Play

Dec 8, 2019 – Interview for MYP Magazine [English]


Geteiltes Land, geteiltes Herz – Chronik einer deutsch-deutschen Liebesgeschichte

Nov 9, 2019 – Report for Stern.de [German]


Sebastian Schneider – Anleitung zum guten Leben

Oct 30, 2019 – Portrait for MYP Magazine [German]


Maximilian Mundt

Aug 4, 2019 – Interview for MYP Magazine [German]


Louis Hofmann – Von Zeit und Wahrheit

Jul 22, 2019 – Interview for MYP Magazine [German]


Lars Montag – How To Tell A Good Story (Fast)

Jun 5, 2019 – Interview for MYP Magazine [German]


Fionn Whitehead & Stéphane Bak – The Essence Of Friendship

May 30, 2019 – Interview for MYP Magazine [English]


Cornelia Gröschel – Neues Nest

Apr 28, 2019 – Interview for MYP Magazine [German]


Jonathan Berlin – Es gibt zu wenig Utopien

Feb 6, 2019 – Portrait for MYP Magazine [German]


Maggie Rogers – 21st Century Woman

Jan 18, 2019 – Interview for MYP Magazine [English]


The Kooks – Music Like A Good Friend

Aug 31, 2018 – Interview for MYP Magazine [English]


Jugend gegen AIDS – Mit Liebe, Respekt und Kondomen

Aug 10, 2018 – Interview for MYP Magazine [German]


Florian Prokop – Online mit Haltung

Feb 25, 2018 – Interview for MYP Magazine [German]


Katty Salié & Jo Schück – Gegen die Ohnmacht

Feb 14, 2018 – Interview for MYP Magazine [German]


1000 GESTALTEN – Politik von unten nach oben

Jan 29, 2018 – Interview for MYP Magazine [German]


Michael Bradler – Sieger der Geschichte

Jan 22, 2018 – Portrait for MYP Magazine [German]


Kida Khodr Ramadan – Kreuzberg, Übersee

May 16, 2016 – Interview for MYP Magazine [German]


Beatsteaks –Wild Years Revisited

Nov 29, 2015 – Interview for MYP Magazine [German]

Jonas Meyer

Jonas is a creative director, brand strategist, and publisher with a big heart for words and visuals—and a talent for transforming free thoughts into precise concepts.

As an expert in brand communication and strategy, he already had the pleasure to work for a wide variety of companies, people, and institutions: from BMW to Beiersdorf, from Jens Spahn to Sven Marquardt, from the German Federal Ministry of Health to Friedrichstadt-Palast.

In 2016, Jonas experienced perhaps the most intense period of his professional life to date: When Kleinundpläcking, an automotive-focused brandy consultancy, was commissioned with the repositioning of Mercedes-Benz and the implementation of a new global brand style, called “Modern Luxury,” he was not only asked to analyze the international competitive environment in the premium segment and to develop the profiles of the main target groups. He was also responsible for the concept of a new photographic language and the visual reinterpretation of the brand’s claim “The Best.”

Growing up in a small and placid town in the southwest of Germany, Jonas used to sell self-designed flyers when he was a kid. In 2008, while studying operational economics, he founded a visual communication agency called JMVC at the startup center of his university. After he had met young photo artist Lukas Leister, they created MYP Magazine together, a non-commercial online magazine about remarkable personalities from all over the world.

In 2011, he packed his magazine work and the—finally achieved—university diploma in a bag and tore off to Berlin. MYP began to breathe and unfolded, and Jonas, step by step, met the people of today’s ensemble. So the common story started.

Selection of journalistic publications:


Berliner Stadtmission – Für die ohne Zuhause

Apr 16, 2020 – Interview for MYP Magazine [German]


Jannis Niewöhner & Sabin Tambrea – Hymne auf die Freundschaft

Mar 9, 2020 – Interview for MYP Magazine [German]


Klaus Stockhausen – Am Geist der Zeit

Feb 27, 2020 – Portrait for MYP Magazine [German]


Mura Masa – An Interconnective Thing

Feb 1, 2020 – Interview for MYP Magazine [English]


Ludwig Trepte – Vom Reiz der Finsternis

Jan 2, 2020 – Interview for MYP Magazine [German]


Flume – A Modern Play

Dec 8, 2019 – Interview for MYP Magazine [English]


Geteiltes Land, geteiltes Herz – Chronik einer deutsch-deutschen Liebesgeschichte

Nov 9, 2019 – Report for Stern.de [German]


Sebastian Schneider – Anleitung zum guten Leben

Oct 30, 2019 – Portrait for MYP Magazine [German]


Maximilian Mundt

Aug 4, 2019 – Interview for MYP Magazine [German]


Louis Hofmann – Von Zeit und Wahrheit

Jul 22, 2019 – Interview for MYP Magazine [German]


Lars Montag – How To Tell A Good Story (Fast)

Jun 5, 2019 – Interview for MYP Magazine [German]


Fionn Whitehead & Stéphane Bak – The Essence Of Friendship

May 30, 2019 – Interview for MYP Magazine [English]


Cornelia Gröschel – Neues Nest

Apr 28, 2019 – Interview for MYP Magazine [German]


Jonathan Berlin – Es gibt zu wenig Utopien

Feb 6, 2019 – Portrait for MYP Magazine [German]


Maggie Rogers – 21st Century Woman

Jan 18, 2019 – Interview for MYP Magazine [English]


The Kooks – Music Like A Good Friend

Aug 31, 2018 – Interview for MYP Magazine [English]


Jugend gegen AIDS – Mit Liebe, Respekt und Kondomen

Aug 10, 2018 – Interview for MYP Magazine [German]


Florian Prokop – Online mit Haltung

Feb 25, 2018 – Interview for MYP Magazine [German]


Katty Salié & Jo Schück – Gegen die Ohnmacht

Feb 14, 2018 – Interview for MYP Magazine [German]


1000 GESTALTEN – Politik von unten nach oben

Jan 29, 2018 – Interview for MYP Magazine [German]


Michael Bradler – Sieger der Geschichte

Jan 22, 2018 – Portrait for MYP Magazine [German]


Kida Khodr Ramadan – Kreuzberg, Übersee

May 16, 2016 – Interview for MYP Magazine [German]


Beatsteaks –Wild Years Revisited

Nov 29, 2015 – Interview for MYP Magazine [German]