With Stance and Debate
Client:
Jens Spahn MdB
Strategy & creative direction:
Jonas Meyer
Photography:
Maximilian König
Art direction:
Tavy Hornbrook
We created in late 2016 a differentiated brand positioning for Jens Spahn, Member of the German Parliament and current Federal Minister of Health, and a subsequent strong and clear visual identity focusing on a very personal photographic style. In the next step, we created a new concept for Spahn’s website and provided ongoing content production for his social media communications.
With Stance and Debate
Client:
Jens Spahn MdB
Strategy & creative direction:
Jonas Meyer
Photography:
Maximilian König
Art direction:
Tavy Hornbrook
We created in late 2016 a differentiated brand positioning for Jens Spahn, Member of the German Parliament and current Federal Minister of Health, and a subsequent strong and clear visual identity focusing on a very personal photographic style. In the next step, we created a new concept for Spahn’s website and provided ongoing content production for his social media communications.
In early 2020, we were asked to refresh Spahn’s visual identity and sharpen it for all of his official online communication activities. In the middle of the COVID-19 crisis, we created a bold, clear and contemporary design concept that works from Instagram to newsletter, Facebook to WhatsApp.
In early 2020, we were asked to refresh Spahn’s visual identity and sharpen it for all of his official online communication activities. In the middle of the COVID-19 crisis, we created a bold, clear and contemporary design concept that works from Instagram to newsletter, Facebook to WhatsApp.
Afterwards, we developed a brand book including detailed corporate design guidelines and equipped an online tool with various templates which now enables Spahn’s team to create corporate identity-proofed posts on social media in the twinkling of an eye.
Afterwards, we developed a brand book including detailed corporate design guidelines and equipped an online tool with various templates which now enables Spahn’s team to create corporate identity-proofed posts on social media in the twinkling of an eye.
